How to Plan and Execute an Interactive Book Campaign, Part 3
In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values. Create strategic partnerships during your publicity campaign During her publicity campaign […]
DIY Membership Community for Authors After 2 Years in the Making
Writing a book is a huge accomplishment. There isn’t a greater feeling in the world than typing THE END and knowing your work is done. But what many authors soon realize is that finishing the writing part of the book is only the beginning. No one writes a book to have it stay on their […]
3 Ways to Build Authority as an Author
Nonfiction authors write for one primary reason: to become an influencer. Whether your book is self-help, business-oriented, historical, or autobiographical, chances are you wrote it to help others better understand themselves or their world. To become an influencer, though, you must build authority as an author. If you were hoping your book will secure you […]
How Authors Can Win With Content Marketing
Digital marketing is a science that’s rapidly evolving. As soon as you have it figured out, Google or Facebook algorithms change and your visibility sinks back down into obscurity. One thing has remained constant in recent years, though, and that’s the importance of content in marketing, especially as it related to social media for authors. […]
7 Tips on Building Influence as a Speaker
One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to […]
