Dale Hope

Dale Hope Cover

Published by Patagonia
By Dale Hope with Yvon Chouinard
Foreword by Gerry Lopez
On sale June 7, 2016
240 pg, full-color throughout
Cloth cover | 7½ x 11 in.
$60 US | $77.99 CAN
ISBN 978-1-938340-56-7

Dale Hope

Author of The Aloha Shirt



Elena Meredith | 512-481-7096 | elena@prbythebook.com | @elenameredith



Dale Hope has spent his life in the garment industry in Hawaii. He inherited his parents’ clothing business, then bought and served as creative director of the legendary Kahala label. He has also worked with Patagonia on the Pataloha label. Dale is an avid waterman and lives in Honolulu, HI.


Are Hawaiian shirts back in fashion? According to Vogue Australia, that depends on whether you think they ever ‘went.’ Today.com says they are making a comeback “in a big way.”

Serving as one of Hawaii’s most famous ambassadors for 75+ years, the Hawaiian shirt—aka Aloha shirt—is more popular than ever. From California to Tokyo, hundreds of manufacturers are turning out modern-day shirts costing from $15 to $100. Collectors on eBay and at New York auction houses are paying thousands of dollars for a single shirt that cost less than a dollar in 1935. Now a half-billion-dollar-a-year industry, the Aloha shirt holds its legacy as a palpable symbol of Hawaii’s “Aloha Spirit.”

Second-generation Aloha shirt maker Dale Hope grew up during the era when it came to be recognized as a spiritual badge. Having spent his career devoted to the Hawaiian shirt, Hope is the perfect guy to share its colorful story.

Patagonia announces the release of a fully updated edition of The Aloha Shirt: Spirit of the Islands (June 2016), the complete book on the most enduring souvenir ever invented. Hope’s authoritative book recounts the colorful stories behind these marvelous shirts: as cultural icons, evocative of the mystery and the allure of the islands, capturing the vibe of the waterman culture and lifestyle—casual, relaxed, and fun.

Hope draws from interviews, newspaper and magazine archives, and personal memorabilia to trace the splashy history of Hawaiian shirts from their beginnings right after the Great Depression to today, when they are enjoying a revival.

Highlighting the innovative artists, risk-taking manufacturers and silky fabrics behind the success of the world’s most famous shirt, The Aloha Shirt is lavishly illustrated with hundreds of full color images, vintage black-and-white photos, and priceless examples of period “Hawaiiana.”

Originally published in 2000, the new edition features more photos and new material, including an introduction by surfing legend Gerry Lopez and contributions from Patagonia founder Yvon Chouinard.

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