Bill Hillmann is a journalist, and bull-runner. Bill grew up in Chicago and has been running with the bulls of Spain for the better part of two decades. A longtime Ernest Hemingway aficionado, he was inspired to join the tradition after reading Hemingway’s The Sun Also Rises, and has taken part in the bull runs in Pamplona since 2005. 

Given the nickname “Buffalo Bill Hillmann,” Bill has chronicled his bull-running experiences in acclaimed outlets such as NBC TODAY, BBC World Service, TIME Magazine, Outside Magazine, El Mundo, PEOPLE Magazine, Canal Plus Toros, The New York Times, NPR, and more.

Bill is also the author of Mozos and The Old Neighborhood, and the upcoming The Pueblos. He divides his time between Chicago, New Orleans, and Pamplona.


In 2014, Bill Hillmann was gored in the streets of Pamplona by a bull named Brevito who left a baseball-sized wound in his thigh. Two years later, he returned to Spain, eager to run with the bulls again.

Bill was on a mission to run 101 bull runs over the course of the summer, putting his marriage and his life on the line in a quest to explore the breadth and depth of the Spanish bull running tradition alongside the nation’s top runners, many of whom had become fast friends. It was an exhilarating trip, full of fun and danger in every town—a trip that almost cost him everything. Now, he’s chronicled the experience in The Pueblos: My Quest to Run 101 Bull Runs in the Small Towns of Spain, a memoir of remarkable power and honesty. 

The Pueblos is the perfect story in an age when everyone is looking to leave their ordinary life behind and become a viral internet sensation; more importantly, it’s a pure visceral thrill ride, a pulsing rush of blood and adrenalin that will leave readers feeling exhilarated and on the edge of their seats. 


  • The history and meaning behind this Spanish tradition 
  • The story behind how Bill got involved with the Running of the Bulls 
  • What the bulls teach you and the extent of human endurance required
  • Summer Olympics are coming: Tips for being more courageous in life and in sport 
  • How to participate in the thrilling tradition of bull running and 3 tips for what not to do


  • Summer-armchair traveling to Spain
  • Men’s Health Week (May 10-16) 
  • Father’s Day (June 16) 
  • National Safety Month – June 
  • Running of the Bulls – July/August 
  • Summer Olympics – July 
  • Holiday Gift Guides