There are good people who do not fear, who know there is a world of peace and hope waiting. If we keep moving forward, we will eventually drag people toward it. That’s just the way change is. This is how it works in America. We can create change. And you can start with Dayna’s book.” — Melissa Etheridge, musician

“If they don’t give you a seat at the table, bring a folding chair.” – Shirley Chisholm, first Black Congresswoman and first Black major-party candidate to run for President of the United States

Politics are in the air, everywhere. Elections mean A LOT these days. People have strong opinions. We’re seeing minorities/women take offices for the first time ever. This book is timely and necessary.

 

ABOUT THE BOOK

Running for office is one of the most patriotic things you can do for your community and for your country. However, most citizens don’t because they don’t know where to start. Here’s a guide to get you started from student council to the US Congress, a must-read for every wanna-be candidate and organizer.

Dayna Steele and Scott Schroder became an unlikely duo when Dayna ran for Congress in 2018 and Scott was hired as her “body man” – someone on a campaign who stays close to the candidate at all times and does everything from advising to driving to carrying her purse. The two barnstormed across nine counties in a large pickup truck wrapped in Dayna’s image and the U.S. Constitution. 

In the end, even though they moved the needle over 20 points from past elections, Dayna still lost with only 27% of the vote. However, her campaign did much to change Southeast Texas’s political trajectory by helping elect dozens of new judges and county officials in Harris County, Texas, registering thousands of voters, including first-time voters, and getting hundreds of volunteers involved in the process for the first time. 

Dayna Steele is a rock Radio Hall of Famer, successful entrepreneur, creator of the Rock Star Principles podcast, author of numerous books, motivational keynote speaker, and was the 2018 Democratic candidate for the Texas 36th congressional district. With no political experience, she took on 7,500 square miles that included the 4th largest city in the US and also some of the most rural areas in the country. Even though she lost, she helped change the political and voting landscape in Harris County, one of the largest counties in the country. 

Scott Schroder served as Dayna’s “body man” during her 2018 run for Congress in Texas, and prior to that, was politically active in college while attending the University of Mississippi as a political science major. Before joining Dayna, Scott was a sportswriter in addition to his political work, covering German soccer and Ole Miss football. 

ADVANCE PRAISE

“I was impressed by Dayna’s run for Congress in 2018. She ran a tough race in what many thought was an impossible district. While she didn’t win, she outperformed most everyone’s expectations and inspired others to think about running as well. Now she’s shared her experience in this book as a guide for aspiring candidates.” — Beto O’Rourke

“Dayna Steele is a rock-n-roll legend who was born to run. Her hard-earned lessons from her congressional race will save you time and money, and earn you votes.” —Paul Begala, political strategist 

“I’ve volunteered for hundreds of candidates, but it’s different when it’s you. Each race I’ve run (of 11) was a unique set of circumstances—what didn’t change is the elements of a campaign. This is a clear and concise “how to guide” to help you take the leap and build the wings that will let you fly.” — Annise Parker, The Victory Fund CEO and former Houston mayor

TALKING POINTS

  • Why did you run for office? What did you see that needed changing?
  • How did you start? Did you have any previous political experience? Where does the average person start?
  • Coming off 2021 elections, 3 reasons why someone should run for office
  • If you can break the 101 down to your top 5 tips to rock running for office, what would they be?
  • Helping run the country, the state, the county, or your community is not rocket science. It is hard work and determination to make things better. 

TIMELY TIE-INS

  • February is International Expect Success Month
  • Feb. 11-15 is National Family, Career & Community Leaders of America Week
  • March is Women’s History Month
  • March is National Reading Awareness Month
  • March is Gender Equality Month
  • March 8 is International Women’s Day
  • March 14 is National Write your Story Day