A leader is only as good as the team he or she leads. It’s no wonder, then, that companies pour thousands of dollars each year into recruiting the right people. But what if there was a way for organizations to improve performance, increase workplace satisfaction, and decrease turnover – all while tapping into the underutilized talent they already possess?

Growth Resources, Inc. developed the GRI – a visual performance-driven system – to provide a new way of understanding human behavior in the workplace and help leaders optimize their natural strengths and motivations as well as those of their team members.

Lead Beyond Intuition, which is based on years of research and on-the-ground experience deploying the GRI at companies of all sizes, from startups to Global 500, introduces CEOs and executive leaders to the transformative power of the GRI system. It also offers creative solutions and practical next steps to radically change the way companies manage employees and projects, recruit talent, foster teamwork, resolve unnecessary friction, and build a culture that thrives.


  • Signs that your employees could better perform – in all the right ways
  • Is your company set up to let women succeed as much and as often as men?
  • The Millennial Employee: what motivates young staff members?
  • The reason you shouldn’t base your assessment of others strictly on your own experience
  • Three things to consider as you build a global staff
  • Why is it important that a behavior assessment system be “dynamic”?
  • How does communication differ in the workplace between people of different genders and generations?
  • Five ways to dramatically improve recruitments
  • Five ways to dramatically improve employee engagement
  • Five ways to reduce friction in organizations and promote teamwork


Frederic Lucas-Conwell is a behavioral scientist and serial entrepreneur who is passionate about what motivates people in the workplace. As the co-founder and CEO of Growth Resources, Inc., he has more than twenty years of experience in organizational behavior. He has consulted with companies of all sizes, from startups to Global 500, on organizational management, recruitment, and leadership development. Lucas-Conwell has also run hundreds of seminars for executives, managers, and HR professionals across five continents. Frederic holds a Ph.D in organizational behavior with honors from the Université Paris-Dauphine. He lives in Palo Alto, California with his family.

Frederic is also the author of Discover the Best in You: Maximize Your Performance and Purpose in the Workplace.


“We’ve used the GRI for a number of things. Recruiting is a big area, but also we’ve used it to understand our staff and our management team, and also to understand the relationships between people and how we interact with each other. I think it’s absolutely vital to attend the seminar. As a result, it’s made me much more effective in quickly using the GRI for different purposes in my company. ” —George Northup, CEO of Author-IT

“GRI has really improved our confidence in our hiring process. We give it to everybody and it really helps us to pinpoint a word to probe and it really helps, especially when I’m looking for specific people, to see what to look for in the GRI profile.” —Bob Fung, president of Owens Design

“We have found that the GRI gives our team the opportunity to discuss what each employee brings and what we want to bring into the team culture with each new hire. We have no time to waste. Anything that helps us get to a better state more efficiently and effectively is important to us. That’s why we like the GRI.” —Mary Lou Song, executive chairman of FuelX