What is Oola? Its origins come from the expression ‘ooh-la la!’ and is a “state of awesomeness.”

What started out in 1997 as a small group of buddies meeting once a year at the Hard Rock in Vegas to set goals for the future has now become Oola, a nationwide phenomenon and a dynamic movement.

Co-authors Troy Amdahl (OolaGuru) and Dave Braun (OolaSeeker), renowned experts in a proper life balance, have been traveling the highways and cities of America in their 1970 VW surf bus covered with colorful Oola stickers placed there by people who are putting their dreams into action and ready to live the OolaLife (they say the van is covered with nine layers of stickers!). It’s a powerful, yet simple message that has captured almost one million Oola fans on social media.

OOLA: FIND BALANCE IN AN UNBALANCED WORLD: The Seven Areas you need to BALANCE and GROW to Live the LIFE OF YOUR DREAMS (HCI; October 2017) and OOLA: FIND BALANCE IN AN UNBALANCED WORLD FOR WOMEN: How to Balance the 7 Key Areas of Life to have Less Stress, More Purpose, and Reveal the Greatness Within You (HCI: May 2017) have received glowing reviews from celebrities, pro athletes, musicians, industry leaders, and Olympians (a timely tie-in).

Oola is not your typical self-help advice. It’s when your life is balanced and growing in the 7 key areas of life – Fitness, Finance, Family, Field (career), Faith, Friends, and Fun.


Troy Amdahl (Phoenix) is a native of Rochester, MN. The “OolaGuru” graduated cum laude from Northwestern Health Sciences University, then became a devoted husband and father (has 4 kids), and a successful businessman who travels the world, retired debt-free at 42, and an Ironman triathlete. Once a year, he and a group of friends―including Dave, the “OolaSeeker” who sought him out as a mentor―would meet to set goals and find balance and growth in the key areas of life―the synthesis of which became the philosophy and movement that is Oola.

Dave Braun (Salt Lake City) is a native of Napoleon, ND. Dave found material success at a young age while under the mentorship of Troy who taught him how to live the Oola principles of balance, but eventually drifted from them and found himself bankrupt, divorced (with 5 kids), disconnected, and living in a motel. At rock bottom, he sought out Troy, knowing he needed help to get his Oola back. The OolaSeeker vowed that if this worked, he would share Oola with the world. It did, and today, he and Troy travel the country in a 1970 VW surf bus, speaking to groups, collecting dreams, and helping people find balance, purpose, and growth through the 7 F’s of Oola.


“As a mother, physician, exercise enthusiast, and entrepreneur, I am constantly seeking balance in my life. Oola showed me how!”
–Dr. DelRae Messer, CEO of Fitness Minnesota

“Wildly creative, packed with insights, this extraordinary book is a gift for anyone who doesn’t want to accept ‘ordinary’ as the only option for life.”
–Jon Acuff, Wall Street Journal bestselling author of “Quitter

“[The authors] understand the need for balance in life. And they really ‘get it’ when it comes to the benefits of fitness and running…and how the daily run enhances the rest of life.”
–Jeff Galloway, Olympian and author of 22 books on running

“Oola is a masterful and unique approach that contains all you need to achieve balance in each and every area of your life.”
–Dr. Daniel T. Drubin, author of “Letting Go of Your Bananas