Karen Kang (Palo Alto, CA)
Author of BrandingPays: The Five-Step System to Reinvent Your Personal Brand
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- Five steps to reinvent your personal brand for the new reality
- Personal branding lessons: What you can learn from Silicon Valley’s most successful brands
- How to brand yourself for a new job or promotion
- What to do when you have no brand
- How to overcome social unease
- How Asians can brand better
Thanks to social media and extreme job competition, your image has never been more important. A changing world makes a strategic personal brand the single factor that will make or break your next career opportunity.
In 2013 you need to reinvent your brand, or you’ll be left behind.
“Consider yourself a free agent—no one else is looking out for your best interests but yourself,” says 20-year brand strategist Karen Kang. “You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm.”
Deemed “the master of personal branding” by marketing visionary Regis McKenna, Kang is the author of BrandingPays: The Five-Step System to Reinvent Your Personal Brand. She translates tried-and-true Silicon Valley branding lessons to “companies of one,” helping individuals, graduates, and entrepreneurs accelerate their career success.
Kang has trained thousands of professionals on the unique BrandingPays™ System for personal branding, and has consulted to more than 150 organizations from Fortune 100 companies to non-profits and startups. Prior to her personal branding work, she was a partner at legendary marketing firm Regis McKenna, Inc., that helped launch the Apple, Intel and Genentech brands.
Her practical methodology makes branding as easy to understand as “Bake the cake, then ice it,” a metaphor she uses to talk about the rational value (cake) and emotional value (icing) that make up strong brands.
Kang also helps people identify what’s holding them back, dispelling brand-hindering beliefs – like “great work equals a great reputation” or “my boss will market my brand” – and empowers readers to be their own brand managers. She uses real-life examples to show that personal branding is an attitude of education, rather than promotion.
She lives in Palo Alto, California.