Publicist

Job Title: Book Publicist

A publicist develops and executes PR campaigns for publishing houses, independently published authors, experts and businesses. Key book genres represented include: fiction, children’s, parenting, lifestyle, self­help, religious, business. Position includes: executing and maintaining media relations campaigns with media results, proactive client communication, collaborating and delegating to team members.

Qualifications:

• Self­starter with initiative and literary creativity
• 2+ years of PR campaign management and execution
• Proactive problem solver that is solutions oriented
• Interest in books
• Positive attitude/ team player
• Understanding of Cision media database a plus
• Excellent communication skills
• Proficiency in social media: Facebook, Twitter, Pinterest
• Independently manages workflow
• Creative writer

Responsibilities:

• Write press packs, experts pages, sample media questions and media pitches.
• Manage campaign execution and client communication.
• Identify opportunities for contributed articles and tip lists for clients.
• Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage/schedule media requests for clients.
• Maintain database with media contacts and media results.
• Attend client events as needed.
• Occasional travel to attend industry conferences and media meetings to develop relationships.
• Attend client and potential client meetings (evening/weekends occasionally).
• Research media, newsworthy topics/events and angles/pitches online.
• Work closely with chief publicity strategist to craft and execute PR campaigns.
• Maintain communication with client via phone, email for monthly updates and goal setting.
• Communicate with potential leads and develop PR campaign proposals.

IT Qualifications (hardware/software/applications):

• Mobile phone (preferred – not required) – Apple 4g(iOS5) or Android 2.3(Gingerbread)
• High Speed Internet Connection (20mb down and 5mb up)
• Microsoft Office
• GoogleApps for Business (gmail, Google docs)
• Basic understanding of Google Analytics
• Filemaker
• VOIP phone system
• Mac or PC basic skills
• Solve360

Publicist Skill Sets:

• Carry out solo regional/local media meetings
• Good communicator/ relational
• High level PR knowledge
• Book industry knowledge
• Consistent local/regional/quality/notable media hits
• Exceptionally creative ­ hooks/angles/proposals/press releases/pitches
• Attend conferences/industry meetings/panels, as needed
• Primarily executes B/C media relations campaigns and blog tour/online media campaigns
• Sales development ­ write proposals for B/C clients

Autonomy:

• Self­-directed workflow within scope of work
• Attempts to proactively solve problems
• Solutions capable/limited solutions oriented execution
• Adheres to company policy and procedures
• Independently manages workflow within scope
• Delegates to Assistant Publicist, support staff and interns

Leadership:

• Able to regularly spot and resolve client/campaign issues
• Consistently contributes at strategy sessions
• Vocal and active at team meetings and other company functions
• Mentors assistant publicists and interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture

Client Confidence:

• Inspires confidence and high level of trust with clients
• Needs limited assistance at understanding and communicating clients’ message

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns, social media campaigns, publishing consultation, small business publicity, and publicity tours for authors and experts. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, competitive benefit package including health insurance, virtual office and co­working options.

If you are interested in applying for the position, please send your cover letter and resume to babs@prbythebook.com.