Author of Sweet Debbie’s Organic Treats: Allergy-free & Vegan Recipes from the Famous Los Angeles Bakery
In July 2013, long-time cook and bakery owner Debbie Adler asked PR by the Book to help with the launch of her cookbook, Sweet Debbie’s Organic Treats: Allergy-free & Vegan Recipes from the Famous Los Angeles Bakery (Harlequin).
When Debbie found out her son had life-threatening food allergies, she learned how to bake and cook the way she does to save her son’s life. She transformed her sugar-free L.A. bakery to serve up goodies that are still delicious but completely safe, too. The vegan, allergy-free treats at Sweet Debbie’s gained a loyal following, including celebrity customers Gwyneth Paltrow, Felicity Huffman, Ray Romano, Melissa Joan Hart and many others.
Her wide fan base and expanding platform in the food allergy community, where she is a regular speaker and educator, made her a great media source for allergy-free baking, a hot topic in food and health news. With her book, we went after opportunities in general market media, in addition to the niche, but rapidly growing food allergy community.
Catering to traditional parenting outlets and general market television, we focused on ‘baking with the seasons’ stories. OC Mom Blog ran Debbie’s recipes for back to school. L.A.’s ABC Morning News brought Debbie on to cook healthy Halloween treats, and Los Angeles Times featured Debbie in “How to stay gluten-free and still love the Thanksgiving feast.” Debbie also cooked for CBS Morning News Indianapolis and the nationally aired morning news show from CW.
Sweet Debbie’s Organic Treats got traction through newspapers, including The Philadelphia Inquirer, Detroit News and St. Louis Post-Dispatch and a number of parenting magazines like Colorado Parent, L.A. Parent, M Magazine, Alaska Parent and Calgary’s Child. The national NPR program “Here and Now” also featured the book. Today, several months after our long-term campaign has ended, Debbie continues to be in the news making sure “no child is denied a cupcake.”