Founder of Big Kid Science and author of multiple books, including Math for Life, On Teaching Science, Max Goes to the International Space Station, Max Goes to Mars and What Is Relativity?
In September 2013, we began one of our longest client relationships, when Dr. Jeffrey Bennett approached us about launching the updated edition of his book Math for Life: Crucial Ideas You Didn’t Learn in School, which explains the key ideas of quantitative reasoning, applying them to everyday life issues. Jeff was already an established author and educator in the areas of math, science and astronomy, having sold more than one million copies of his college textbooks. We helped expand Jeff’s reach to consumer media with Math for Life, which garnered hits such as Colorado Public Radio and Psychology Today.
As we were launching that book, Jeff’s five children’s books were also launching—to space! Jeff’s series of Max Science Adventure stories were chosen to be read by astronauts from the International Space Station, as a part of the STEM and literacy program Story Time from Space. The aptly titled Max Goes to the Space Station and Story Time from Space were covered in Edutopia, Gaiam TV’s “Beyond Belief with George Noory,” GalleyCat, GeekDad, “Good Day Colorado,” Publishers Weekly and San Francisco Book Review.
We continued our relationship to help promote Jeff’s book from Columbia University Press, What Is Relativity? An Introduction to Einstein’s Ideas, and Why They Matter, which was featured on “Between the Lines with Barry Kibrick” on PBS, Boulder Weekly, Coast to Coast AM, Colorado Public Radio, NBC 9 News Denver, Popular Science Radio, Science.com, Science 2.0 and Voice of America’s Science World.
Most recently, we joined in the buzz about space travel with Max Goes to Mars, which has been a hit with parenting media, including Athens Parent, Baltimore’s Child, Capital District Parent Pages, The Baby Spot and Washington Family Magazine.
Jeff’s mission is to close the gap between human knowledge and human understanding through education. In 2015, he’s traveling around the United States on a “Relativity Tour” to mark the 100th anniversary of Albert Einstein’s General Theory of Relativity and help build public understanding of relativity and its impact on our lives. The tour opened with three sold-out shows at the Fiske Planetarium in Boulder, and is making stops at Microsoft Research, University of Arizona, University of Denver, University of Texas, University of Washington, Vanderbilt University and Denver Museum of Nature and Science, among others.
In 2016, we launched A Global Warming Primer, and Jeff traveled the country on a public education tour, titled “Global Warming Demystified: The Science, The Consequences, and The Solutions (and why conservatives and liberals can all agree).”
Most recently, we helped Jeff launch Totality by Big Kid Science, a mobile app with an interactive map for tracking the path of an eclipse. Leading up to the Great American Eclipse on August 21, 2017, Totality was mentioned in The New York Times, School Library Journal, NPR.org, Syfy.com, Good Day Colorado, The Denver Post, Boulder Daily Camera, Bustle, Phys.org, Adweek, Popular Astronomy, GeekWire, Space.com and San Jose Mercury News, among others.
Our campaign for Jeff has truly been one for the yearbook—after all, how many book publicists can say they had an author launch a book to space?