Publisher of Closer to the Ground (author Dylan Tomine)
Patagonia is one of the most iconic outdoor brands in the world. But, did you know they’re also a book publisher?
Patagonia brought us on to spread the word about their publishing arm (which had been around for five years without folks knowing about it)– and to do that, we knew we needed not just media, but industry media. One title in particular, Closer to the Ground, a memoir about family, food, and foraging by first-time author Dylan Tomine – had just enough pub date lead-time to help us snag that kind of attention.
We built a campaign for this title around a book tour, as well as an extremely targeted advanced mailing list. Trade outlets like Publishers Weekly and Shelf Awareness soon published raves, while the Washington Post ran a review that also highlighted Patagonia’s publishing program. Industry media was so positive that O Magazine included the book in their March 2013 “Ten Titles to Pick Up Now” reading recommendations and Outside Magazine devoted feature spreads to Dylan and his book.
Once the best-kept secret of the publishing world, our publicity work established Patagonia Books among its literary peers. Now, the secret’s out.