Why Timing Matters in Book Promotion: Leveraging Trends, Holidays, and Awareness Days

Orange background with white text on left "Why Timing Matters in Book Promotion: Leveraging Trends, Holidays, and Awareness Days" and on the right a large yellow illustrated calendar with orange date squares and an illustrated cartoon person circling one of the dates

Why Timing Matters in Book Promotion: Leveraging Trends, Holidays, and Awareness Days SHARE Timing plays a critical role in helping your book stand out in today’s fast-paced and saturated media landscape. Pairing specific dates, trends, or cultural moments with your book’s promotional strategy makes your story all the more compelling to the media. Why Timely […]

Book Promotion Checklist for Pre-Publicity Campaigns

Book marketing checklist for a strong campaign launch.

Your Pre-Publicity Checklist: How to Get Your Book Campaign Off to a Strong Start SHARE Planning your book’s publicity campaign is exciting—but it also comes with a lot of moving pieces. At PR by the Book, we’re here to guide you every step of the way. To make the process smooth and stress-free, we’ve put […]

5 Reasons Book Pre-Orders Are Essential for a Successful Book Launch

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5 Reasons Book Pre-Orders Are Essential for a Successful Book Launch SHARE Building authors’ confidence is something we’re passionate about at PR by the Book, and what’s more encouraging than knowing people are eager to read your book before it even hits the shelves? Pre-orders, the advance purchases of a book before its official publication […]

Books for Every Reader: Our 2025 Gift Guide

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Books for Every Reader: Our 2025 Gift Guide SHARE The holidays are a joyous time to spend with loved ones, but choosing the right gift for each person on your list can be a challenge. Books make that choice easier—they’re personal, meaningful, and offer something for every type of reader. This year’s holiday gift guide […]

11 Creative Ways to Bring Your Backlist Back to Life

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11 Creative Ways to Bring Your Backlist Back to Life SHARE A backlist is one of the most valuable assets an author or publisher can have. These are the titles that have already built credibility, earned reviews, and found readers—they just need a little fresh attention to start selling again. With some creativity and strategic […]