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HOW WE DO IT

Your work as an author is as unique as a fingerprint. Our suite of services needs to fit like a glove. Once we’re aligned, we co-create the platform that will amplify your visibility and showcase your book.

IT ALL STARTS WITH OUR DEEP DIVE AUTHOR ASSESSMENT

Not all authors are created equal. The KEY to success is identifying your greatest assets while keeping it real. Setting up unrealistic expectations accomplishes nothing. Finding and leveraging an author’s secret sauce is the game changer.

WHICH REQUIRES REAL WORLD SOLUTIONS THAT GETS RESULTS

If you are sitting on the next Eat, Pray, Love, our strategy will be heavy on traditional book publicity, big media hits, epic digital work and lots of platform development.

If this is your first book, we’ll sprinkle in a little traditional book PR, a dose of digital relevancy, with a little influence outreach thrown in to maximize your exposure.

Most of our clientele fall somewhere between these two extremes. As a result, we typically manage balanced strategies to elevate your visibility, establish your brand, therefore, setting the stage for your next venture.

POISED FOR STARDOM (5% OF OUR CLIENTS)

An author in this tier has written an incredible book that has a good chance of becoming a bestseller. A writer of this caliber typically brings a great deal to the table. Our job is to fully leverage those assets in a powerful and game-changing way.

RELENTLESS PR, DIGITAL & PLATFORM DEVELOPMENT

Lock down an aggressive national book PR strategy to include media training to fully leverage each press hit. Our goal is to land you top-tier traditional and digital media exposure and build on that momentum. Media breeds media.
Create a powerful online brand presence worthy of a bestselling author, complete with social media links, bio, media features and more.
Implement a comprehensive content marketing strategy that deeply speaks to your core audience, as well as the industry heavyweights and influencers in your space.
Once your star starts to shine we’ll want to strike when the fire is hot! Using your momentum as a catalyst, we’ll reach out to the top bloggers, vloggers, influencers, and podcasters to cue them in on your rising star.

TALENTED WITH ROOM TO GROW (80% OF OUR CLIENTS)

An author in this tier has written a solid book with much potential. A writer of this caliber typically brings a good book to the table but also struggles in a number of areas. Our job is to boldly play to this author’s greatest strengths to unlock their full press and influence potential.

RELENTLESS DIGITAL EXPOSURE, TARGETED BOOK PUBLICITY & PLATFORM FUNDAMENTALS

Lock down a targeted national book PR strategy to include media training to fully leverage each press hit. Our goal is to land you traditional and digital media exposure, establish name recognition, and build on that momentum. Media breeds media.
Build a solid foundation for your online brand presence worthy of an author and expert in your field, complete with social media links, bio, media features and more.
Implement a comprehensive content marketing strategy that deeply speaks to your target audience while hopefully getting the attention of a few industry heavy weights and influencers in your space.
Once your star starts to shine we’ll want to strike when the fire is hot! Using your momentum as a catalyst, we’ll reach out to the bloggers, vloggers, influencers, and podcasters to cue them in on your rising star.

STRUGGLING BUT HAS POTENTIAL (15% OF OUR CLIENTS)

An author in this tier has written a book that has potential but marketing it will be a struggle. A writer of this caliber is typically a first-time writer and/or an expert of some type who has yet to master the craft of writing. Our job is to focus on the author’s expertise more than their book, to set up their book as valuable solely based on the information presented.

STRONG PLATFORM DEVELOPMENT, MODERATE BOOK PUBLICITY & AGGRESSIVE BUT LIMITED CONTENT MARKETING

Lock down a moderate, highly targeted book publicity strategy to include media training to fully leverage each press hit. Our goal is to get you enough exposure to start a fire around your expertise. A little media breeds more media.
Build a solid foundation for your online brand presence worthy of a top notch expert in your field, complete with social media links, bio, media features, and more.
Implement a limited but aggressive content marketing strategy that deeply speaks to your target audience to grow your fan base.
Once your tribe and expertise get a little momentum, we’ll want to strike when the fire is hot! Using that momentum, we’ll help you reach out to bloggers, vloggers, influencers, and podcasters to elevate your visibility.

“PR by the Book does an excellent job in publicizing books for Health Communications, Inc. I enjoy working with the PRBTB team. They are creative, professional, and well connected to the media. I highly recommend them to authors and publishers who are looking for book publicity services. ”