How we Do it.

Your work as an author is as unique as a fingerprint.  Our suite of services needs to fit like a glove.  Once we’re aligned, we co-create the platform that will amplify your visibility and showcase your book.

It All starts with our deep dive Author to Influencer Assessment

Not all authors are created equal.  The KEY to success is identifying your greatest assets while keeping it real.  Setting up unrealistic expectations accomplishes nothing.  Finding and leveraging an author’s secret sauce is the game changer.

WHICH REQUIRES REAL WORLD SOLUTIONS THAT GETS RESULTS

If you are sitting on the next, “Eat, Pray, Love,” our strategy will be heavy on traditional book publicity, big media hits, epic digital work and lots of influencer marketing.

If this is your first book, we’ll sprinkle in a little traditional book PR, a dose of digital relevancy, with a little influencer outreach thrown in to maximize your exposure.

Most of our clientele fall somewhere between these two extremes.  As a result, we typically manage balanced strategies to elevate your visibility, establish your brand, therefore, setting the stage for your next venture.

Tier 1 (5% Of Our Clients)

Poised For Stardom

An author in this tier has written an incredible book that has a good chance of becoming a bestseller.  A writer of this caliber typically brings a great deal to the table.  Our job is to fully leverage those assets in a powerful and game-changing way.

RELENTLESS PR, DIGITAL & INFLUENCER MARKETING

  • Lock down an aggressive national book PR strategy to include media training to fully leverage each press hit.  Our goal is to land you traditional and digital media exposure and build on that momentum.  Media breeds media.
  • Create a powerful online brand presence worthy of a bestselling author, complete with social media links, bio, media features and more.
  • Implement a comprehensive content marketing strategy that deeply speaks to your core audience, as well as the industry heavyweights and influencers in your space.
  • Once your star starts to shine we’ll want to strike when the fire is hot!  Using your momentum as a catalyst, we’ll reach out to the top bloggers, vloggers, and podcasters to cue them in on your rising star.

Tier 2 (80% Of Our Clients)

Talented With Room To Grow

An author in this tier has written a solid book with much potential. A writer of this caliber typically brings a good book to the table but also struggles in a number of areas. Our job is to boldly play to this author’s greatest strengths to unlock their full press and influencer potential.

RELENTLESS DIGITAL EXPOSURE, TARGETED BOOK PUBLICITY & INFLUENCER MARKETING FUNDAMENTALS

  • Lock down a targeted national book PR strategy to include media training to fully leverage each press hit.  Our goal is to land you traditional and digital media exposure and build on that momentum.  Media breeds media.
  • Build a solid foundation for your online brand presence worthy of an author and expert in your field, complete with social media links, bio, media features and more.
  • Implement a comprehensive content marketing strategy that deeply speaks to your core audience while hopefully getting the attention of a few industry heavy weights and influencers in your space.
  • Once your star starts to shine we’ll want to strike when the fire is hot!  Using your momentum as a catalyst, we’ll reach out to the bloggers, vloggers and podcasters to cue them in on your rising star.

Tier 3 (15% Of Our Clients)

Struggling But Has Potential

An author in this tier has written a book that has potential but marketing it will be a struggle. A writer of this caliber is typically a first-time writer and/or an expert of some type that has yet to master the craft of writing. Our job is to focus on the author’s expertise more than their book, to set-up their book as valuable solely based on the information presented.

STRONG INFLUENCER MARKETING, MODERATE BOOK PUBLICITY & AGGRESSIVE BUT LIMITED CONTENT MARKETING

  • Lock down a moderate, highly targeted book publicity strategy to include media training to fully leverage each press hit.  Our goal is to get you enough exposure to start a fire around your expertise.  A little media breeds more media.
  • Build a solid foundation for your online brand presence worthy of a top notch expert in your field, complete with social media links, bio, media features and more.
  • Implement a limited but aggressive content marketing strategy that deeply speaks to your core audience to grow your fan base.
  • Once your tribe and expertise get a little momentum, we’ll want to strike when the fire is hot!  Using that momentum, we’ll help you reach out to bloggers, vloggers and podcasters to elevate your visibility.

“I’ve worked with PR by the Book for several years. They’ve done a great job not only on book publicity, but also on apps, special projects, and helping to build my brand. Highly recommend!”

— Jeffrey Bennett
Author of What is Relativity?, Math for Life, Max Science Adventures

"PR by the Book has been fantastic to work with. They've produced an amazing amount of media coverage building up to and surrounding the launch. They were fun and motivated. And I felt like they really believed in my book! I highly recommend them!"

— Liz Clark
Author of Swell(Patagonia Books)

“PR by the Book did a spectacular job in publicizing my debut novel. The PRBTB team was motivated, connected, friendly and thorough throughout our national campaign. I highly recommend them to any author.”

— Kenneth Zak
Author of The Poet’s Secret

“PR by the Book has been able to reach major magazines and periodicals with The Aloha Shirt, our story about Hawaii’s cherished ‘ambassador of Aloha.' We are grateful for the exposure they have found for our book . . . Mahalo Nui, PR by the Book!”

— Dale Hope
Author of The Aloha Shirt (Patagonia Books)

Measuring Impact

900+

BOOK TITLES

Our success stretches across diverse genres from travel, lifestyle, & outdoors to self-help, parenting & Christian titles.

28,000+

MEDIA PLACEMENTS

Every category of traditional media plus emerging media like podcasts, bookstagrammers and online media.

120+

BOOK PUBLISHERS

We’ve worked with the top publishers in the business, dynamic indie publishers and trend-setting self-publishers.

Are You Ready To Go From Author To Influencer?

Schedule your free assessment call now!