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By: Marika Flatt on September 23, 2022

Subject Lines That Get Noticed

Traditional Book Publicity

A good subject line’s importance is like a first impression when meeting someone new. It’s the first thing journalists read before deciding whether or not they want to open your email. So what are some ways to make sure a journalist notices your subject line and you secure that media hit? Sender Name/Line One thing…

By: Marika Flatt on September 9, 2022

Self-Care for Writers: The Counter-Intuitive Approach


This article was written by Jen Braaksma, a writer and book coach with a decade of experience as a journalist and nearly two as a high school English and writing teacher. With a focus on fiction and memoir for writers of every ability and experience level, Jen loves to assist in shaping stories exactly how…

By: Marika Flatt on August 26, 2022

Query Letters: Your First (and Most Important) Pitch

Traditional Book Publicity

A query letter is a formal letter sent to magazine editors, literary agents, or publishing companies. It is an author’s first step in pursuing publication, and eventually, publicity. At its core, a query letter is the first pitch you’ll ever write for your book or article as you send it to editors, hoping to pique…

By: Marika Flatt on August 12, 2022

The Self-Published Author’s Timeline & Best Practices

Traditional Book Publicity | Uncategorized

What Comes First, Second, and Third? This article was written by Susie Schaefer. Known as The Book Angel for cause publishing, Susie believes that books are the gateway to creating a movement. Her love of books goes far beyond the feel of a fabric cover or the smell of a library. Whether writing a book…

By: Marika Flatt on July 29, 2022

Zooming Toward Success

Traditional Book Publicity

In the height of the Covid-19 pandemic, Zoom became the foundation for social distancing culture. According to, in 2020, the daily downloads of Zoom increased thirty times and daily users rose to over 200 million. Two years later, Zoom is still the hub of most business communication. Interviews and conference calls over Zoom have…

By: Marika Flatt on July 15, 2022

3 Keys to Getting a Journalist’s Attention 

Traditional Book Publicity

With journalists in understaffed newsrooms receiving hundreds of pitches each week, it can be difficult to stand out as a PR professional or independent author. It’s so easy for pitches to get lost or overlooked in crowded inboxes that they aren’t given a chance. So how do you succeed in an industry that has such…

By: Marika Flatt on July 1, 2022

The Jackson Pollock of Book Sales

Platform Development | Traditional Book Publicity

Don’t be a minimalist in your approach to book selling. It’s a new era of book marketing and publishing. More writers are side-stepping the traditional publishing houses and choosing to self-publish or even crowd-source their next novels. At times it can feel like a free-for-all when it comes to the best possible way to share…

By: Leslie Barrett on June 17, 2022

Publicity Trends: Fiction

Traditional Book Publicity

We’re already halfway through 2022. It feels like we are finally (fingers crossed) crawling out of this two-and-a-half year disruptive pandemic. Book publishing has been forced to evolve due to paper shortages, supply chain backups, shipping containers filled with books sitting in ports, and those who decided not to go back to work, creating even…

By: Marika Flatt on June 3, 2022

Find Your Audience and Community: Bookstagram & BookTok

Digital Relevancy | Social Media | Uncategorized

What’s the 4-1-1 with social media lately? It’s hard to keep up with which platforms are in and which are out­ (sorry, Facebook), so here’s our breakdown of the two most popular and effective platforms in terms of social media book marketing: TikTok and Instagram! Whether you’re seeking video content or photos and graphics, both…

By: Marika Flatt on May 20, 2022

Getting Your Book in Front of its Audience: Placements in Retail Stores


Book sales are never guaranteed. Even the best marketing placements and publicity opportunities that flash your book cover in front of your target audience might not create a direct sale. Of course, guest spots on popular television shows, radio programs, and podcasts boost your influence and name, but those appearances don’t necessarily translate to sales…

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