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By: Marika Flatt on July 10, 2020

5 Tips for Being an Expert on Camera

Digital Relevancy | Traditional Book Publicity

For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…

By: Marika Flatt on October 9, 2019

5 Publicity Tips for Indie Authors: October 12 celebrates Indie Author Day

Social Media

October 12th is Indie Author Day! Because the market is flooded, it can be challenging for indie (and traditionally published) authors to gain publicity for their books. Your book might be phenomenal, but it won’t matter if you don’t get it into hands of readers.  Luckily, there are some easy steps that indie authors can…

By: Marika Flatt on July 30, 2020

How to Plan and Execute an Interactive Book Campaign, Part 2

Social Media | Traditional Book Publicity

As I said in our last post, there is just too much information to squeeze into one blog post from Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear book campaign.  In part two of our four-part series, we are going to continue exploring the elements that made the campaign so successful. Specifically, we will be…

By: Marika Flatt on July 27, 2020

How to Plan and Execute an Interactive Book Campaign, Part 1

Traditional Book Publicity

Here at PR by the Book, one of our all-time favorite examples of a successful publicity campaign is for Elizabeth Gilbert’s book Big Magic: Creative Living Beyond Fear.  There’s so much to unpack from this campaign that we just couldn’t fit it into one post. So, we’ll be doing a four-part series on how to…

By: Marika Flatt on June 17, 2020

How to Run a Virtual Book Tour in 5 Steps

Traditional Book Publicity

Even prior to COVID and quarantining, gone are the days when authors had to pack up and hit the road for a book tour. With so many opportunities accessible online, authors are now able to conduct a successful book tour right from the comfort of their own homes. Virtual book tours, or what we call…

By: Marika Flatt on June 1, 2020

How to Find the Right Outlets

Traditional Book Publicity

Here at PR by the Book, we know that it can be daunting to find the right media outlet to cover your story. There are millions of outlets out there, and finding the right fit can be overwhelming and time consuming. However, the good news is that in just a few simple steps, you will…

By: Marika Flatt on May 15, 2020

How to Choose the Right Publisher for your Project

Traditional Book Publicity

As an author, you have a lot of different options when it comes to publishing your book. We know that it can be very confusing to decide which publisher might be right for you, but it’s important to understand the different types of publishing so that you can choose what’s best for your project. In…

By: Marika Flatt on April 27, 2020

Texas Writers Month Revived

Social Media

There’s no doubt that Texas has its own culture that identifies with the color and region of its literature. Our writers emphasize what it means to be in the Lone Star State through their own eyes.  Texas writers draw you into the reality we call Texas. (Bigger and better and all that jazz…) Texas Writers…

By: Marika Flatt on April 3, 2020

How to Pitch to the Media During a Crisis

Traditional Book Publicity

We put a lot of thought into how we pitch a book to the media. Oftentimes, we rely on publicity tools to get the media to notice a book – timeliness, connections, or news of the day. Most importantly, for the media to pick up a story on a book, we have to present the…

By: Marika Flatt on March 20, 2020

5 Things to do Before an Interview

Digital Relevancy

If you’ve just landed your first interview, congratulations! Although it may be daunting at first, getting interviewed is one of the best opportunities to promote you and your book to new audiences. What you say during an interview matters, and whether it’s your first interview or 100th interview, we all have room to improve. Here…

By: Marika Flatt on March 6, 2020

Getting Started with Book Distribution in 5 Steps

Traditional Book Publicity

For authors who are self publishing, distributing your book can be complicated. The world of book distribution is confusing, and knowing where to start can be a challenge. In December, I sat down with Amy Collins of New Shelves Books to discuss book distribution for our Author to Influencer Accelerator Expert Interview series. If you…

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