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By: Marika Flatt on November 6, 2020

Tips On How Authors Can Use LinkedIn To Their Advantage

Digital Relevancy | Influencer Marketing | Social Media

Leveraging thought leadership on social media is key for every author when building their audience and promoting their book. LinkedIn is one of the most powerful tools for authors to build a professional network in which to share their expertise. Here are some tips to help you begin to build a  presence on LinkedIn. 1)…

By: Marika Flatt on July 10, 2020

5 Tips for Being an Expert on Camera

Digital Relevancy | Traditional Book Publicity

For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…

By: Marika Flatt on October 9, 2019

5 Publicity Tips for Indie Authors: October 12 celebrates Indie Author Day

Social Media

October 12th is Indie Author Day! Because the market is flooded, it can be challenging for indie (and traditionally published) authors to gain publicity for their books. Your book might be phenomenal, but it won’t matter if you don’t get it into hands of readers.  Luckily, there are some easy steps that indie authors can…

By: Marika Flatt on October 23, 2020

Why Authors Need To Use Social Media To Gain Influence

Digital Relevancy | Influencer Marketing | Social Media

If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more…

By: Marika Flatt on September 18, 2020

How to Start Preparing your Promotion Strategy for the New Year

Social Media | Traditional Book Publicity

2020 has been a long, tumultuous year. Covid-19, quarantine, virtual learning, and so much more have put a damper on many people’s 2020 plans. More important than ever, people need to seize the ample opportunities they have to begin to strategize and plan ahead for a fresh start in 2021. So, here are a few…

By: Marika Flatt on September 4, 2020

My Publicity Campaign is Finished, Now What?

Digital Relevancy | Social Media | Traditional Book Publicity

Successful book promotion stems from effective branding and communication with your audience. Maintaining relevance after your book is published and the publicity campaign ends is an important way to continue building on your brand and take advantage of the investment you’ve made in your campaign.. Therefore, if you’re wrapping up a publicity campaign with us,…

By: Marika Flatt on August 21, 2020

How to Plan and Execute an Interactive Book Campaign, Part 4

Social Media | Traditional Book Publicity

In part three of our four-part series, we discussed how creating partnerships can benefit your campaign. But, what do you do once your book has been released?   It’s not over yet Once the release date has come and gone, that doesn’t mean your publicity efforts should end. Elizabeth Gilbert continued many social media and publicity…

By: Marika Flatt on August 14, 2020

How to Plan and Execute an Interactive Book Campaign, Part 3

Influencer Marketing | Social Media | Traditional Book Publicity

In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values.  Create strategic partnerships during your publicity campaign During her publicity campaign…

By: Marika Flatt on July 30, 2020

How to Plan and Execute an Interactive Book Campaign, Part 2

Social Media | Traditional Book Publicity

As I said in our last post, there is just too much information to squeeze into one blog post from Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear book campaign.  In part two of our four-part series, we are going to continue exploring the elements that made the campaign so successful. Specifically, we will be…

By: Marika Flatt on July 27, 2020

How to Plan and Execute an Interactive Book Campaign, Part 1

Traditional Book Publicity

Here at PR by the Book, one of our all-time favorite examples of a successful publicity campaign is for Elizabeth Gilbert’s book Big Magic: Creative Living Beyond Fear.  There’s so much to unpack from this campaign that we just couldn’t fit it into one post. So, we’ll be doing a four-part series on how to…

By: Marika Flatt on June 17, 2020

How to Run a Virtual Book Tour in 5 Steps

Traditional Book Publicity

Even prior to COVID and quarantining, gone are the days when authors had to pack up and hit the road for a book tour. With so many opportunities accessible online, authors are now able to conduct a successful book tour right from the comfort of their own homes. Virtual book tours, or what we call…

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