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By: Marika Flatt on July 1, 2022

The Jackson Pollock of Book Sales

Platform Development | Traditional Book Publicity

Don’t be a minimalist in your approach to book selling. It’s a new era of book marketing and publishing. More writers are side-stepping the traditional publishing houses and choosing to self-publish or even crowd-source their next novels. At times it can feel like a free-for-all when it comes to the best possible way to share…

By: Leslie Barrett on June 17, 2022

Publicity Trends: Fiction

Traditional Book Publicity

We’re already halfway through 2022. It feels like we are finally (fingers crossed) crawling out of this two-and-a-half year disruptive pandemic. Book publishing has been forced to evolve due to paper shortages, supply chain backups, shipping containers filled with books sitting in ports, and those who decided not to go back to work, creating even…

By: Marika Flatt on June 3, 2022

Find Your Audience and Community: Bookstagram & BookTok

Digital Relevancy | Social Media | Uncategorized

What’s the 4-1-1 with social media lately? It’s hard to keep up with which platforms are in and which are out­ (sorry, Facebook), so here’s our breakdown of the two most popular and effective platforms in terms of social media book marketing: TikTok and Instagram! Whether you’re seeking video content or photos and graphics, both…

By: Marika Flatt on May 20, 2022

Getting Your Book in Front of its Audience: Placements in Retail Stores


Book sales are never guaranteed. Even the best marketing placements and publicity opportunities that flash your book cover in front of your target audience might not create a direct sale. Of course, guest spots on popular television shows, radio programs, and podcasts boost your influence and name, but those appearances don’t necessarily translate to sales…

By: Marika Flatt on May 6, 2022

The Power of Podcasts

Digital Relevancy

Podcasting is one of the most popular streaming platforms used right now. Whether about true crime or business endeavors, there is a podcast for everyone. But what is the point of podcasting? Can it truly help spread awareness on whatever topic you’re talking about? The answer is yes, it can. So what is the point…

By: Marika Flatt on April 22, 2022

Celebrity and Influencer Endorsements

Platform Development | Social Media

Though the value of blurbs and endorsements on books has been debated in recent years, the power of a celebrity’s name on your book jacket is undeniable. Celebrities are some of the most influential people in the world, and they can help you get the word out when promoting your books. Endorsements give the impression…

By: Marika Flatt on April 8, 2022

Niche Writers Workshops: Form a Writing Community (and Support Your Marketing Plan!)

Platform Development | Social Media | Uncategorized

This article is written by Lyn Barrett, author of Crazy: Reclaiming Life from the Shadow of Traumatic Memory. She is the founder of Dissociative Writers where she facilitates writers workshops for people with dissociative disorders and teaches a beginners class on memoir. She has been interviewed by public radio stations and podcasts around the country…

By: Marika Flatt on March 25, 2022

Bringing Your Book to Non-Readers: DIY Audiobooks

Digital Relevancy

This article was written by  “Sir” Isaac Smith, a remote audio producer. He specializes in helping authors, speakers, and coaches generate exposure for their written work and tapping into new audiences. He works with his wife from their home in Hawkins, TX, where they help authors convert written work into audiobooks or even a podcast….

By: Marika Flatt on March 11, 2022

Why Every Writer Needs a Blog

Digital Relevancy | Platform Development

We are pleased to feature this article written by David Hancock, founder of Morgan James Publishing, a publishing company that blends traditional book publishing with the flexibility and authorial engagement of self-publishing. Author and prolific blogger Frank Viola wants writers to know: Blogging isn’t dead. If you are a writer who wants to reach readers, a…

By: Marika Flatt on February 25, 2022

Author To Influencer Success Story: Dawn Fleming, author of Claim Your Dream Life

Platform Development | Traditional Book Publicity | Uncategorized

Dawn Fleming joined the Author to Influencer Accelerator after attending an Ask Me Anything session with Marika Flatt, hosted by Morgan James Publishing. Dawn is the owner and operator of Overseas Life Redesign, a global coaching and consulting company that encourages others to discover their dreams and turn them into reality just like she did….

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