The past year has brought about many changes, new practices, and ideas to the world of public relations. Many businesses have had to pivot their business capabilities to meet the new needs of clients, thus forcing anyone using public relations tactics to build an audience and brand to rethink their strategies in order to thrive…
For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…
October 12th is Indie Author Day! Because the market is flooded, it can be challenging for indie (and traditionally published) authors to gain publicity for their books. Your book might be phenomenal, but it won’t matter if you don’t get it into hands of readers. Luckily, there are some easy steps that indie authors can…
The past year has brought about many changes, new practices, and ideas to the world of public relations. Many businesses have had to pivot their business capabilities to meet the new needs of clients, thus forcing anyone using public relations tactics to build an audience and brand to rethink their strategies in order to thrive…
For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…
October 12th is Indie Author Day! Because the market is flooded, it can be challenging for indie (and traditionally published) authors to gain publicity for their books. Your book might be phenomenal, but it won’t matter if you don’t get it into hands of readers. Luckily, there are some easy steps that indie authors can…
There is a new exclusive club in the social media world and it’s called Clubhouse, an audio-only social media platform. This is your inside scoop about the platform, which is known for its conversation and invite-only status, as well as how you, as authors, can take advantage of it. Here’s how Clubhouse works… After receiving…
Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to…
Honored to be named Outstanding Austin Communicator 2021 From Marika Flatt, founder of PR by the Book I’m so very honored to receive this award from Women Communicators of Austin (WCA), an organization that’s near and dear to my heart. As I reflect back on my 24-year career, I see WCA threaded throughout all the…
For an author, book festivals serve a multitude of purposes. Booths and tables are available, usually for a set fee, for the purpose of selling and marketing your books. With an attractive display and a good supply of promotional items to hand out, you’ll benefit from both sales and exposure. Your display might also draw…
Another aspect of being an author is public speaking. Very few authors make a living on writing alone; most never quit their day jobs. However, it is possible to expand your income opportunities through public speaking. Public speaking. Those words often strike fear in the heart of an author. It’s bad enough we have to…
Interviews are one of the most powerful PR tools when it comes to promoting your book. They are the gateway to reaching entirely new audiences. Not only do you need to know how to prepare for an interview beforehand, but assessing what comes after is equally important. So, in order to maximize your promotion potential,…
Leveraging thought leadership on social media is key for every author when building their audience and promoting their book. LinkedIn is one of the most powerful tools for authors to build a professional network in which to share their expertise. Here are some tips to help you begin to build a presence on LinkedIn. 1)…
If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more…
2020 has been a long, tumultuous year. Covid-19, quarantine, virtual learning, and so much more have put a damper on many people’s 2020 plans. More important than ever, people need to seize the ample opportunities they have to begin to strategize and plan ahead for a fresh start in 2021. So, here are a few…