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By: Marika Flatt on August 12, 2022

The Self-Published Author’s Timeline & Best Practices

Traditional Book Publicity | Uncategorized

What Comes First, Second, and Third? This article was written by Susie Schaefer. Known as The Book Angel for cause publishing, Susie believes that books are the gateway to creating a movement. Her love of books goes far beyond the feel of a fabric cover or the smell of a library. Whether writing a book…

By: Marika Flatt on July 29, 2022

Zooming Toward Success

Traditional Book Publicity

In the height of the Covid-19 pandemic, Zoom became the foundation for social distancing culture. According to, in 2020, the daily downloads of Zoom increased thirty times and daily users rose to over 200 million. Two years later, Zoom is still the hub of most business communication. Interviews and conference calls over Zoom have…

By: Marika Flatt on July 15, 2022

3 Keys to Getting a Journalist’s Attention 

Traditional Book Publicity

With journalists in understaffed newsrooms receiving hundreds of pitches each week, it can be difficult to stand out as a PR professional or independent author. It’s so easy for pitches to get lost or overlooked in crowded inboxes that they aren’t given a chance. So how do you succeed in an industry that has such…

By: Marika Flatt on July 1, 2022

The Jackson Pollock of Book Sales

Platform Development | Traditional Book Publicity

Don’t be a minimalist in your approach to book selling. It’s a new era of book marketing and publishing. More writers are side-stepping the traditional publishing houses and choosing to self-publish or even crowd-source their next novels. At times it can feel like a free-for-all when it comes to the best possible way to share…

By: Leslie Barrett on June 17, 2022

Publicity Trends: Fiction

Traditional Book Publicity

We’re already halfway through 2022. It feels like we are finally (fingers crossed) crawling out of this two-and-a-half year disruptive pandemic. Book publishing has been forced to evolve due to paper shortages, supply chain backups, shipping containers filled with books sitting in ports, and those who decided not to go back to work, creating even…

By: Marika Flatt on June 3, 2022

Find Your Audience and Community: Bookstagram & BookTok

Digital Relevancy | Social Media | Uncategorized

What’s the 4-1-1 with social media lately? It’s hard to keep up with which platforms are in and which are out­ (sorry, Facebook), so here’s our breakdown of the two most popular and effective platforms in terms of social media book marketing: TikTok and Instagram! Whether you’re seeking video content or photos and graphics, both…

By: Marika Flatt on May 20, 2022

Getting Your Book in Front of its Audience: Placements in Retail Stores


Book sales are never guaranteed. Even the best marketing placements and publicity opportunities that flash your book cover in front of your target audience might not create a direct sale. Of course, guest spots on popular television shows, radio programs, and podcasts boost your influence and name, but those appearances don’t necessarily translate to sales…

By: Marika Flatt on May 6, 2022

The Power of Podcasts

Digital Relevancy

Podcasting is one of the most popular streaming platforms used right now. Whether about true crime or business endeavors, there is a podcast for everyone. But what is the point of podcasting? Can it truly help spread awareness on whatever topic you’re talking about? The answer is yes, it can. So what is the point…

By: Marika Flatt on April 22, 2022

Celebrity and Influencer Endorsements

Platform Development | Social Media

Though the value of blurbs and endorsements on books has been debated in recent years, the power of a celebrity’s name on your book jacket is undeniable. Celebrities are some of the most influential people in the world, and they can help you get the word out when promoting your books. Endorsements give the impression…

By: Marika Flatt on April 8, 2022

Niche Writers Workshops: Form a Writing Community (and Support Your Marketing Plan!)

Platform Development | Social Media | Uncategorized

This article is written by Lyn Barrett, author of Crazy: Reclaiming Life from the Shadow of Traumatic Memory. She is the founder of Dissociative Writers where she facilitates writers workshops for people with dissociative disorders and teaches a beginners class on memoir. She has been interviewed by public radio stations and podcasts around the country…

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