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By: Marika Flatt on November 18, 2022

How to Magnify Social Media Traffic

Platform Development | Social Media

This post shares tips and strategies from Erika Heald, a marketing consultant who relies on data tracking applications such as BuzzSumo. Learn more here. The main challenge when it comes to social media is understanding what type of content you should be posting and which channels reach your desired audience. Ultimately, everyone thinks that they…

By: Marika Flatt on November 4, 2022

Maximize Your Book Sales

Digital Relevancy | Platform Development | Social Media | Traditional Book Publicity | Uncategorized

Are you preparing to launch your new book? Deliberating the best ways to promote and sell your novel? There are plenty of avenues available to you, from building your online presence to securing endorsement to pitching media. As a rule of thumb, no amount of promotion will sell a bad book, so make sure you…

By: Marika Flatt on October 21, 2022

Media Through the Years


PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally! My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published…

By: Marika Flatt on October 5, 2022

Getting Testimonials

Traditional Book Publicity

This article was written by David Wogahn, president and founder of AuthorImprints. AuthorImprints is an award-winning, professional self-publishing services company assisting clients worldwide. They have helped more than 100 authors, businesses and other organizations launch self-publishing imprints which, in turn, has resulted in the successful publication of more than 300 books, and counting. Learn more…

By: Marika Flatt on September 23, 2022

Subject Lines That Get Noticed

Traditional Book Publicity

A good subject line’s importance is like a first impression when meeting someone new. It’s the first thing journalists read before deciding whether or not they want to open your email. So what are some ways to make sure a journalist notices your subject line and you secure that media hit? Sender Name/Line One thing…

By: Marika Flatt on September 9, 2022

Self-Care for Writers: The Counter-Intuitive Approach


This article was written by Jen Braaksma, a writer and book coach with a decade of experience as a journalist and nearly two as a high school English and writing teacher. With a focus on fiction and memoir for writers of every ability and experience level, Jen loves to assist in shaping stories exactly how…

By: Marika Flatt on August 26, 2022

Query Letters: Your First (and Most Important) Pitch

Traditional Book Publicity

A query letter is a formal letter sent to magazine editors, literary agents, or publishing companies. It is an author’s first step in pursuing publication, and eventually, publicity. At its core, a query letter is the first pitch you’ll ever write for your book or article as you send it to editors, hoping to pique…

By: Marika Flatt on August 12, 2022

The Self-Published Author’s Timeline & Best Practices

Traditional Book Publicity | Uncategorized

What Comes First, Second, and Third? This article was written by Susie Schaefer. Known as The Book Angel for cause publishing, Susie believes that books are the gateway to creating a movement. Her love of books goes far beyond the feel of a fabric cover or the smell of a library. Whether writing a book…

By: Marika Flatt on July 29, 2022

Zooming Toward Success

Traditional Book Publicity

In the height of the Covid-19 pandemic, Zoom became the foundation for social distancing culture. According to, in 2020, the daily downloads of Zoom increased thirty times and daily users rose to over 200 million. Two years later, Zoom is still the hub of most business communication. Interviews and conference calls over Zoom have…

By: Marika Flatt on July 15, 2022

3 Keys to Getting a Journalist’s Attention 

Traditional Book Publicity

With journalists in understaffed newsrooms receiving hundreds of pitches each week, it can be difficult to stand out as a PR professional or independent author. It’s so easy for pitches to get lost or overlooked in crowded inboxes that they aren’t given a chance. So how do you succeed in an industry that has such…

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