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By: Marika Flatt on June 17, 2020

How to Run a Virtual Book Tour in 5 Steps

Traditional Book Publicity

Even prior to COVID and quarantining, gone are the days when authors had to pack up and hit the road for a book tour. With so many opportunities accessible online, authors are now able to conduct a successful book tour right from the comfort of their own homes. Virtual book tours, or what we call…

By: Marika Flatt on October 9, 2019

5 Publicity Tips for Indie Authors: October 12 celebrates Indie Author Day

Social Media

October 12th is Indie Author Day! Because the market is flooded, it can be challenging for indie (and traditionally published) authors to gain publicity for their books. Your book might be phenomenal, but it won’t matter if you don’t get it into hands of readers.  Luckily, there are some easy steps that indie authors can…

By: Marika Flatt on June 1, 2020

How to Find the Right Outlets

Traditional Book Publicity

Here at PR by the Book, we know that it can be daunting to find the right media outlet to cover your story. There are millions of outlets out there, and finding the right fit can be overwhelming and time consuming. However, the good news is that in just a few simple steps, you will…

By: Marika Flatt on May 15, 2020

How to Choose the Right Publisher for your Project

Traditional Book Publicity

As an author, you have a lot of different options when it comes to publishing your book. We know that it can be very confusing to decide which publisher might be right for you, but it’s important to understand the different types of publishing so that you can choose what’s best for your project. In…

By: Marika Flatt on April 27, 2020

Texas Writers Month Revived

Social Media

There’s no doubt that Texas has its own culture that identifies with the color and region of its literature. Our writers emphasize what it means to be in the Lone Star State through their own eyes.  Texas writers draw you into the reality we call Texas. (Bigger and better and all that jazz…) Texas Writers…

By: Marika Flatt on April 3, 2020

How to Pitch to the Media During a Crisis

Traditional Book Publicity

We put a lot of thought into how we pitch a book to the media. Oftentimes, we rely on publicity tools to get the media to notice a book – timeliness, connections, or news of the day. Most importantly, for the media to pick up a story on a book, we have to present the…

By: Marika Flatt on March 20, 2020

5 Things to do Before an Interview

Digital Relevancy

If you’ve just landed your first interview, congratulations! Although it may be daunting at first, getting interviewed is one of the best opportunities to promote you and your book to new audiences. What you say during an interview matters, and whether it’s your first interview or 100th interview, we all have room to improve. Here…

By: Marika Flatt on March 6, 2020

Getting Started with Book Distribution in 5 Steps

Traditional Book Publicity

For authors who are self publishing, distributing your book can be complicated. The world of book distribution is confusing, and knowing where to start can be a challenge. In December, I sat down with Amy Collins of New Shelves Books to discuss book distribution for our Author to Influencer Accelerator Expert Interview series. If you…

By: Marika Flatt on February 10, 2020

Welcome to the Author to Influencer Accelerator

Digital Relevancy | Social Media | Traditional Book Publicity

The Author to Influencer Accelerator is finally here! A lot of heart and soul has gone into putting this program together, because we know that there are a lot of authors and others in this industry who really want to know how to promote a book without having to hire someone to do it for…

By: Marika Flatt on January 16, 2020

DIY Membership Community for Authors After 2 Years in the Making

Digital Relevancy | Influencer Marketing | Traditional Book Publicity

Writing a book is a huge accomplishment. There isn’t a greater feeling in the world than typing THE END and knowing your work is done. But what many authors soon realize is that finishing the writing part of the book is only the beginning. No one writes a book to have it stay on their…

By: Marika Flatt on December 11, 2019

5 Things Successful Indies Get Right

Social Media

Many first-time publishers and authors are frustrated by this industry that seems to have no rules and no guaranteed formula for publishing success. What works for one book may not work at all for another. However, there are standards in publishing and there is almost always an answer for any problem you’ll encounter along the…

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