What We Do.

At PR by the Book, we help authors elevate their relevancy and create buzz.  We do that through The Road to Influence, our suite of services that go well beyond traditional PR. Whether you’re sitting on a best seller or your first literary endeavor, we have a solution that fits your needs.

EVERY AUTHOR IS UNIQUE

After working with more than 900 authors, we understand better than most, each author brings something distinctive and powerful to the table.  Some are passionate writers, they’re all about the art of writing, some are industry experts, some blog their way to best-seller.  There are as many types of authors in today’s world as there are types of audiences.

Making The Transition

It only takes one piece of content delivered to the right audience to cross the threshold from author to influencer.  But here’s the kicker – that content might not be your book.  Don’t believe us?  Just look at Brene Brown.

Her status as a thought leader now borders on celebrity thanks to a viral TED Talk.  Like most authors, her book was only the beginning.  And so it will be with you.

THE ROAD TO INFLUENCE

Traditional Book Publicity

Promoting Your Book

Our result-driven campaigns are built from your book’s most potent talking points, then delivered to select media contacts.  We think like journalists, so we can maximize your individually crafted publicity strategy with:

  • Compelling hooks & angles
  • Targeted media (traditional, digital, podcasts & influencers)
  • Result-driven campaigns & an online media kit
  • Persistent follow-up with media contacts
  • Comprehensive PR strategy & execution plan
  • Digital media reporting tools
  • National media training 
  • Book tour promotional media
  • Collaboration on your area of expertise to spot trends
  • On-going evaluation to fine-tune strategy

Influencer Marketing

Elevating your Personal Brand & Authority

Authors that become highly sought influencers can name their price. This has monumentally transformed what success looks like for an author. It all comes down to significantly elevating the value of your personal brand, which we accomplish through our Author To Influencer Kickstart Program:

  • Craft your Personal Branding Statement
  • Clarify your Value Proposition
  • Identify your top (3) influencer traits
  • Profile your core audience
  • Ascertain your industry heavyweights
  • Write epic bios, short and long form
  • Rebrand your website & collateral
  • Key-influencer endorsement campaigns
  • Content syndication campaigns
  • Event planner blast for speaking gigs

 

 

Digital Relevancy

Content Marketing for Authors

At the heart of effective content marketing is building quality relationships and growing your fan base. As an author, this can be a game changer. More book deals. A built-in audience. Additional channels to monetize. Our Content Marketing Roadmap For Authors includes:

  • Customized to your personal brand
  • Driven by a strong content calendar
  • Identifies your big content opportunities
  • Virtual book tours that get people talking
  • Training on guest posting for backlinks
  • Promotes your best content
  • Includes the best outsourcing solutions 
  • Pay Per Click crash course
  • Community building crash course
  • Analytics & social media monitoring

“PR by the Book has been able to reach major magazines and periodicals with The Aloha Shirt, our story about Hawaii’s cherished ‘ambassador of Aloha.’ We are grateful for the exposure they have found for our book . . . Mahalo Nui, PR by the Book!”

— Dale Hope
Author of The Aloha Shirt (Patagonia Books)

“I’ve worked with PR by the Book for several years. They’ve done a great job not only on book publicity, but also on apps, special projects, and helping to build my brand. Highly recommend!”

— Jeffrey Bennett
Author of What is Relativity?, Math for Life, Max Science Adventures

“PR by the Book did a spectacular job in publicizing my debut novel, The Poet’s Secret. The PRBTB team was motivated, connected, friendly and thorough throughout our national campaign. I highly recommend them to any author.”

— Keneth Zak
Author of The Poet’s Secret

"PR by the Book's ability to book significant national media was a real asset to our book promotion, in addition to her can-do attitude! It was a privilege to work with her again.”

— David and Jason Benham, Harper Collins/W Publishing authors
Authors of Miracle in Shreveport

Measuring Success

900+

BOOK TITLES

Our success stretches across diverse genres from travel, lifestyle, & outdoors to self-help, parenting & Christian titles.

28,000+

MEDIA PLACEMENTS

Every category of traditional media plus emerging media like podcasts, bookstagrammers and online media.

120+

BOOK PUBLISHERS

We’ve worked with the top publishers in the business, dynamic indie publishers and trend-setting self-publishers.

Are You Ready To Go From Author To Influencer?

Schedule your free assessment call now!