After working with more than 900 authors, we understand better than most, each author brings something distinctive and powerful to the table.  Some are passionate writers, they’re all about the art of writing, some are industry experts, some blog their way to best-seller.  There are as many types of authors in today’s world as there are types of audiences.

It only takes one piece of content delivered to the right audience to cross the threshold from author to influencer.  But here’s the kicker – that content might not be your book.  Don’t believe us?  Just look at Brene Brown.

Her status as a thought leader now borders on celebrity thanks to a viral TED Talk.  Like most authors, her book was only the beginning.  And so it will be with you.

Our result-driven campaigns are built from your book’s most potent talking points, then delivered to select media contacts.  We think like journalists, so we can maximize your individually crafted publicity strategy with:

• Compelling hooks & angles
• Targeted media (traditional, digital, podcasts & influencers)
• Result-driven campaigns & an online media kit
• Persistent follow-up with media contacts
• Comprehensive PR strategy & execution plan
• Digital media reporting tools
• National media training 
• Book tour promotional media
• Collaboration on your area of expertise to spot trends
• On-going evaluation to fine-tune strategy

Authors that become highly sought influencers can name their price. This has monumentally transformed what success looks like for an author. It all comes down to significantly elevating the value of your personal brand, which we accomplish through our Author To Influencer Kickstart Program:

• Craft your Personal Branding Statement
• Clarify your Value Proposition
• Identify your top (3) influencer traits
• Profile your core audience
• Ascertain your industry heavyweights
• Write epic bios, short and long form
• Rebrand your website & collateral
• Key-influencer endorsement campaigns
• Content syndication campaigns
• Event planner blast for speaking gigs

At the heart of effective content marketing is building quality relationships and growing your fan base. As an author, this can be a game changer. More book deals. A built-in audience. Additional channels to monetize. Our Content Marketing Roadmap For Authors includes:

• Customized to your personal brand
• Driven by a strong content calendar
• Identifies your big content opportunities
• Virtual book tours that get people talking
• Training on guest posting for backlinks
• Promotes your best content
• Includes the best outsourcing solutions 
• Pay Per Click crash course
• Community building crash course
• Analytics & social media monitoring