Book Publicity, Book Marketing & Social Media for Authors

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WHAT WE DO

At PR by the Book, we help authors elevate their relevancy and create buzz. We do that through The Road to Influence, our suite of services that go well beyond traditional PR. Whether you’re sitting on a bestseller or your first literary endeavor, we have a solution that fits your needs.

EVERY AUTHOR IS UNIQUE

After working with more than 2000 authors, we understand better than most, each author brings something distinctive and powerful to the table. Some are passionate writers, they’re all about the art of writing, some are industry experts, some blog their way to bestseller. There are as many types of authors in today’s world as there are types of audiences.

MAKING THE TRANSITION

It only takes one piece of content delivered to the right audience to cross the threshold from author to influencer. But here’s the kicker – that content might not be your book. Don’t believe us? Just look at Brene Brown.

Her status as a thought leader now borders on celebrity thanks to a viral TED Talk. Like most authors, her book was only the beginning. And so it will be with you.

THE ROAD TO INFLUENCE

TRADITIONAL BOOK PUBLICITY

Our result-driven campaigns are built from your book’s most potent talking points, then delivered to select media contacts. We think like journalists, so we can maximize your individually crafted publicity strategy with:

Compelling hooks & angles
Targeted media (traditional, digital, podcasts & influencers)
Result-driven campaigns & an online media kit
Persistent follow-up with media contacts
Comprehensive PR strategy & execution plan
Digital media reporting tools
Scouring national media queries daily
Book tour promotional media
Collaboration on your area of expertise to spot trends
On-going evaluation to fine-tune strategy
Write epic bios – short and long form

DIGITAL RELEVANCY

At the heart of effective content marketing is building quality relationships and growing your fan base. As an author, this can be a game changer. More book deals. A built-in audience. Additional channels to monetize. Our content marketing roadmap for authors includes:

Developing content related to your personal brand
Identifying substantial content opportunities
Pitching & executing a Virtual Book Tour
Training on guest posting for backlinks
Consulting on promoting your best content
Suggestions for the best outsourcing solutions
Community building techniques
NetGalley posting and outreach
Contributed online content placement
Research emerging media outlets

PLATFORM DEVELOPMENT

Authors that become highly sought influencers can name their price. This has monumentally transformed what success looks like for an author. It all comes down to significantly elevating the value of your personal brand, which we accomplish through our author to influencer kickstart program:

Build a strong content calendar
Research and execute effective advertising options
Analytics & social media monitoring
Clarify your Value Proposition
Profile your core audience
Who’s your competition?
Collaborate with your website designer to provide branding guidance
Identify micro influencers
Rebranding as needed for current social platforms
Develop social media and content assets – hashtag bank, caption bank and graphic bank
Develop and execute social strategy that aligns with traditional PR and digital strategies

"They say to make it in this industry, you have to have a combination of at least two of three specific traits: you have to be good at what you do, you have to be fast at delivering results, and you have to be well-liked. Marika is one of the rare professionals I've worked with over the years that not only 'is' all three, but has earned a fourth trait that few can say they have, and that's 'they have to be respected.' Marika's that four-trait package."

“I’ve worked with PR by the Book for several years. They’ve done a great job not only on book publicity, but also on apps, special projects, and helping to build my brand. Highly recommend!”

"I am so pleased with the hard work you put into STAND's launch. You were/are an absolute dream to work with. It's every writer's dream for their publicist to believe/connect with their book, and you all made that dream come true."

"I have worked with PR by the Book for several years on numerous different book projects. I have always found them to be professional and well organized. They follow through and provide great input and insight. They have tutored me in how to establish a social network footprint and in developing presentations and numerous interviews and reviews. They are well connected in the industry and are patient even when a new author like myself needs some gentle prodding to go in the best direction. I would work with them again and plan to without hesitation. You get what you pay for and PR by the Book has been worth every penny."

"I've loved every minute of working with you. I have appreciated your support and have recommended you glowingly to the many writers I know who are working on books."