WHAT WE DO
At PR by the Book, we help authors elevate their relevancy and create buzz. We do that through The Road to Influence, our suite of services that go well beyond traditional PR. Whether you’re sitting on a bestseller or your first literary endeavor, we have a solution that fits your needs.
EVERY AUTHOR IS UNIQUE
After working with more than 2000 authors, we understand better than most, each author brings something distinctive and powerful to the table. Some are passionate writers, they’re all about the art of writing, some are industry experts, some blog their way to bestseller. There are as many types of authors in today’s world as there are types of audiences.
MAKING THE TRANSITION
It only takes one piece of content delivered to the right audience to cross the threshold from author to influencer. But here’s the kicker – that content might not be your book. Don’t believe us? Just look at Brene Brown.
Her status as a thought leader now borders on celebrity thanks to a viral TED Talk. Like most authors, her book was only the beginning. And so it will be with you.
THE ROAD TO INFLUENCE
TRADITIONAL BOOK PUBLICITY
Our result-driven campaigns are built from your book’s most potent talking points, then delivered to select media contacts. We think like journalists, so we can maximize your individually crafted publicity strategy with:
- Compelling hooks & angles
- Targeted media (traditional, digital, podcasts & influencers)
- Result-driven campaigns & an online media kit
- Persistent follow-up with media contacts
- Comprehensive PR strategy & execution plan
- Digital media reporting tools
- Scouring national media queries daily
- Book tour promotional media
- Collaboration on your area of expertise to spot trends
- On-going evaluation to fine-tune strategy
- Write epic bios – short and long form
At the heart of effective content marketing is building quality relationships and growing your fan base. As an author, this can be a game changer. More book deals. A built-in audience. Additional channels to monetize. Our content marketing roadmap for authors includes:
- Developing content related to your personal brand
- Identifying substantial content opportunities
- Pitching & executing a Virtual Book Tour
- Training on guest posting for backlinks
- Consulting on promoting your best content
- Suggestions for the best outsourcing solutions
- Community building techniques
- NetGalley posting and outreach
- Contributed online content placement
- Research emerging media outlets
Authors that become highly sought influencers can name their price. This has monumentally transformed what success looks like for an author. It all comes down to significantly elevating the value of your personal brand, which we accomplish through our author to influencer kickstart program:
- Build a strong content calendar
- Research and execute effective advertising options
- Analytics & social media monitoring
- Clarify your Value Proposition
- Profile your core audience
- Who’s your competition?
- Collaborate with your website designer to provide branding guidance
- Identify micro influencers
- Rebranding as needed for current social platforms
- Develop social media and content assets – hashtag bank, caption bank and graphic bank
- Develop and execute social strategy that aligns with traditional PR and digital strategies
SCHEDULE YOUR FREE DISCOVERY CALL TODAY!
Our success stretches across diverse genres from travel, lifestyle, & outdoors to self-help, parenting & Christian titles.
Every category of traditional media plus emerging media like podcasts, bookstagrammers and online media.
We’ve worked with the top publishers in the business, dynamic indie publishers and trend-setting self-publishers.