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WHAT WE DO

At PR by the Book, we help authors elevate their relevancy and create buzz. We do that through The Road to Influence, our suite of services that go well beyond traditional PR. Whether you’re sitting on a bestseller or your first literary endeavor, we have a solution that fits your needs.

EVERY AUTHOR IS UNIQUE

After working with more than 2400 authors, we understand better than most, each author brings something distinctive and powerful to the table. Some are passionate writers, they’re all about the art of writing, some are industry experts, some blog their way to bestseller. There are as many types of authors in today’s world as there are types of audiences.

MAKING THE TRANSITION

It only takes one piece of content delivered to the right audience to cross the threshold from author to influencer. But here’s the kicker – that content might not be your book. Don’t believe us? Zibby Owens created an empire by hosting a podcast that connected her with other authors and propelled her own books to bestseller status. Even our own author, John Pavlovitz, leveraged his advocacy on social media to build an engaged audience for his books. Like most authors, their book was just the beginning. And so it will be with you.

THE ROAD TO INFLUENCE

TRADITIONAL BOOK PUBLICITY

Our result-driven campaigns are built from your book’s most potent talking points, then delivered to select media contacts. We think like journalists, so we can maximize your individually crafted publicity strategy with:

Compelling hooks & angles
Targeted media (traditional, digital, podcasts & influencers)
Result-driven campaigns & an online media kit
Persistent follow-up with media contacts
Comprehensive PR strategy & execution plan
Digital media reporting tools
Scouring national media queries and identifying newsworthy opportunities
Book tour promotional media
Collaboration in your area of expertise to spot trends
On-going evaluation to fine-tune strategy

DIGITAL RELEVANCY

At the heart of effective content marketing is building quality relationships and growing your fan base. As an author, this can be a game changer. More book deals. A built-in audience. Additional channels to monetize. Our content marketing roadmap for authors includes:

Developing personal brand content
Identifying content opportunities
Influencer Outreach
NetGalley posting and outreach
Contributed online content placement
Research emerging media outlets
Consulting on content strategy and execution

PLATFORM DEVELOPMENT

Imagine becoming an author so influential that publishers, readers, and brands chase you. This is the new face of success for modern authors. It’s not just about writing books; it’s about building a powerful personal brand that skyrockets your value. Our platform development includes:

Develop and execute social strategy that aligns with traditional PR and digital strategies
Clarify your Value Proposition
Profile your target audience
Social platform branding
Build a strong content calendar
Develop social media and content assets
Research and execute effective advertising options
Analytics & social media monitoring
Identify micro-influencers to amplify content

"I’ve heard all the horror stories of external publicists. I mean all of them. And then I worked with a PR by the Book publicist on Our Book of Awesome and she was jusssssst wonderful. She landed some great national hits, was extremely responsive, and had a passion and energy and love for books that matched my own. Hard to find these days! Thank you so much.... To you, and to books!”

“What I appreciate most is the personalized attention and approach. PR by the Book does not believe that one-size-fits-all. They recognize that each client is unique and they work with you to create a plan best suited to your needs.”

“I had an absolutely fantastic campaign working with PR by the Book. My publicist helped completely new audiences discover my work through TV appearances, podcasts, and other media opportunities. I now have a personal brand I am proud of! Thank you!"

Rather than a "we'll set the plan at the beginning, follow through on what we said would do and hope for the best" mentality, the PR By the Book way of doing things is "we'll make a plan and then change it as many times as we have to while we leave no stone unturned and blaze a trail to glory. We won't hope for results - WE WILL FREAKING MAKE THEM HAPPEN!""

"My campaign was extraordinary. My publicist and I made magic together. She understood my strengths, my "why" for Sideline Confidential, and the best way to propel both myself and the novel into the world with gusto and purpose. Marika saw the potential for this campaign and placed me with the most wonderful team. I am forever grateful and will sing PR by the Book's praises from any stage or platform!"