Our sole purpose is to help you cross the threshold from author to influencer.
We use every tool at our disposal to connect your message and digital platform, to your audience. The result is a compelling personal brand that is built to last.
Marika Flatt was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M University with a degree in Communications. After taking over the management of that boutique literary firm in just a few short years, she & her husband, Doug, launched PR by the Book in 2002, capitalizing on her love of media & books.
Marika is a “connector” by nature, is a past-president of Women Communicators of Austin, serves as an Expert for Independent Book Publishers Association (IBPA), is listed on Twitter’s Women in Publishing (#womeninpublishing) and has served on the selection committee for the Texas Book Festival. Marika also serves on the advisory board for the San Diego Writers Festival and on the committee for the Women’s Storybook Project, based in Austin.
Marika has been a regular speaker in the book industry since the late ’90s for organizations such as: Digital Book World, IBPA’s Publishing University, Book Expo America, and Writers League of Texas, among others.
In her spare time, Marika has been a travel writer for nearly two decades and serves as the Travel Editor for Texas Lifestyle Magazine. Marika can be heard on the statewide NPR show “Texas Standard”, giving her Weekend Trip Tips, and is a regular travel contributor on several TV stations around Texas. Marika is the proud parent of three teens (none of which love reading as much as she does).
Chief Operations Officer Doug Flatt oversees the business side of PR by the Book, LLC, leading operations, website, marketing, accounting, IT, and database management, among other responsibilities.
Doug has more than 15 years of small business experience with his family’s 75-year old company, Flatt Stationers. Doug is also the Publisher of Texas Lifestyle Magazine.
We push you beyond the bounds of your book. Having a bestseller is great, but VERY rare. Our bread and butter is helping you maximize your assets for the best possible end result.
In today’s world, that requires meaningfully connecting with people. Community building. Growing your fan base and authority.
If your book soars, all those people will be there to buy your next book. If your first book crashes but people connect with you as a person, you still win. Whether that be through online content or doing better with your second book.
We have been a magnet for authors who want to optimally leverage their talent and personal brand. Our proprietary approach, The Road To Influence, includes traditional book publicity, digital relevancy, and influencer marketing. From Patagonia to the first time author, PR by the Book has been there to lend a hand.
Gold Bulldog Award
Marika received a Gold Bulldog Award for a publicity campaign that resulted in exposure in over 700 media outlets.
Outstanding Mentor Award
Marika has received the Austin Public Relations Society of America Outstanding Mentor Award.
Anne D. Robinson Creative Initiative Award
Marika has received the Anne D. Robinson Creative Initiative Award.
Our success stretches across diverse genres from travel, lifestyle, & outdoors to self-help, parenting & christian titles.
Every category of traditional media plus emerging media like podcasts, bookstagrammers, and online media.
We’ve worked with the top publishers in the business, dynamic Indie publishers and trend setting self-publishers.