Welcome to PR by the Book
Our sole purpose is to help you cross the threshold from unknown to influence.
Marika Flatt, 2021 Outstanding Austin Communicator, was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M University with a degree in Communications. After taking over the management of that boutique literary firm in just a few short years, she & her husband, Doug, launched PR by the Book in 2002, capitalizing on her love of media & books.
Marika is a “connector” by nature, is a past-president of Women Communicators of Austin, serves as an Expert for Independent Book Publishers Association (IBPA), is listed on Twitter’s Women in Publishing (#womeninpublishing) and has served on the selection committee for the Texas Book Festival. Marika also serves on the advisory board for the San Diego Writers Festival and on the committee for the Women’s Storybook Project, based in Austin.
Marika has been a regular speaker in the book industry since the late ’90s for organizations such as: Digital Book World, IBPA’s Publishing University, Book Expo America, and Writers League of Texas, among others.
In her spare time, Marika has been a travel writer for nearly two decades and serves as the Travel Editor for Texas Lifestyle Magazine. Marika can be heard on the statewide NPR show “Texas Standard”, giving her Weekend Trip Tips, and is a regular travel contributor on several TV stations around Texas. Marika is the proud parent of three teens (none of which love reading as much as she does).
Chief Operations Officer Doug Flatt oversees the business side of PR by the Book leading operations, website, marketing, accounting, IT, and database management, among other responsibilities.
Doug has more than 25 years of business experience working in the small business market in several different industries. Flatt is on the Board of Directors of an 80-year-old school supply company, publisher of Texas Lifestyle Magazine and helped launch the online membership community, Author to Influencer Accelerator in January of 2020.
When not working or spending time with his family, Doug can be found at any body of water he can find chasing fish with a fly rod. Flatt also spends time in the saddle on bike trails in Texas and beyond on his mountain bike.
Meet our results-driven team who’s building buzz-worthy PR campaigns curated to expand your influence.
AUTHOR CENTRIC PUBLICITY
Custom Tailored To Your Greatest Strengths
We push you beyond the bounds of your book. Having a bestseller is great, but VERY rare. Our bread and butter is helping you maximize your assets for the best possible end result.
In today’s world, that requires meaningfully connecting with people. Community building. Growing your fan base and authority.
If your book soars, all those people will be there to buy your next book. If your first book crashes but people connect with you as a person, you still win. Whether that be through online content or doing better with your second book.
20 Years Of Results
We have been a magnet for authors who want to optimally leverage their talent and personal brand. Our proprietary approach, The Road To Influence, includes traditional book publicity, digital relevancy, and platform development. From Patagonia to the first time author, PR by the Book has been there to lend a hand.
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Our success stretches across diverse genres from travel, lifestyle, & outdoors to self-help, parenting & Christian titles.
Every category of traditional media plus emerging media like podcasts, bookstagrammers and online media.
We’ve worked with the top publishers in the business, dynamic indie publishers and trend-setting self-publishers.