PR By The Blog

Category: Social Media

By: Marika Flatt on June 3, 2022

Find Your Audience and Community: Bookstagram & BookTok

Digital Relevancy | Social Media | Uncategorized

What’s the 4-1-1 with social media lately? It’s hard to keep up with which platforms are in and which are out­ (sorry, Facebook), so here’s our breakdown of the two most popular and effective platforms in terms of social media book marketing: TikTok and Instagram! Whether you’re seeking video content or photos and graphics, both…

By: Marika Flatt on April 22, 2022

Celebrity and Influencer Endorsements

Platform Development | Social Media

Though the value of blurbs and endorsements on books has been debated in recent years, the power of a celebrity’s name on your book jacket is undeniable. Celebrities are some of the most influential people in the world, and they can help you get the word out when promoting your books. Endorsements give the impression…

By: Marika Flatt on April 8, 2022

Niche Writers Workshops: Form a Writing Community (and Support Your Marketing Plan!)

Platform Development | Social Media | Uncategorized

This article is written by Lyn Barrett, author of Crazy: Reclaiming Life from the Shadow of Traumatic Memory. She is the founder of Dissociative Writers where she facilitates writers workshops for people with dissociative disorders and teaches a beginners class on memoir. She has been interviewed by public radio stations and podcasts around the country…

By: Marika Flatt on January 14, 2022

22 Ways to Promote Your Book (or Brand) in 2022

Digital Relevancy | Social Media | Traditional Book Publicity

As PR by the Book celebrates 20 years in business, we bring you these valuable tips for making the most of your 2022! Are you ready to hit the ball out of the park in 2022? In order to accurately publicize your book (or your brand), you need to create a roadmap; otherwise, how do…

By: Marika Flatt on September 30, 2021

The Basics of BookTok

Digital Relevancy | Social Media

They say there’s a side of TikTok for every niche, and BookTok is one of the largest. Its primary hashtag (#booktok) has collected a total of 21.9 billion views, and that’s just one of the many hashtags booktokkers use in their ever-expanding influence on the book industry. The Rise of BookTok BookTok has been popular…

By: Marika Flatt on April 29, 2021

Water Your Accounts and Watch Their Organic Reach and Engagement Grow!

Digital Relevancy | Social Media

Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to…

By: Marika Flatt on December 4, 2020

5 Things To Do After An Interview

Digital Relevancy | Social Media | Traditional Book Publicity

Interviews are one of the most powerful PR tools when it comes to promoting your book. They are the gateway to reaching entirely new audiences. Not only do you need to know how to prepare for an interview beforehand, but assessing what comes after is equally important. So, in order to maximize your promotion potential,…

By: Marika Flatt on November 6, 2020

Tips On How Authors Can Use LinkedIn To Their Advantage

Digital Relevancy | Platform Development | Social Media

Leveraging thought leadership on social media is key for every author when building their audience and promoting their book. LinkedIn is one of the most powerful tools for authors to build a professional network in which to share their expertise. Here are some tips to help you begin to build a  presence on LinkedIn. 1)…

By: Marika Flatt on October 23, 2020

Why Authors Need To Use Social Media To Gain Influence

Digital Relevancy | Platform Development | Social Media

If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more…

By: Marika Flatt on September 18, 2020

How to Start Preparing your Promotion Strategy for the New Year

Social Media | Traditional Book Publicity

2020 has been a long, tumultuous year. Covid-19, quarantine, virtual learning, and so much more have put a damper on many people’s 2020 plans. More important than ever, people need to seize the ample opportunities they have to begin to strategize and plan ahead for a fresh start in 2021. So, here are a few…

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