Leveraging thought leadership on social media is key for every author when building their audience and promoting their book. LinkedIn is one of the most powerful tools for authors to build a professional network in which to share their expertise. Here are some tips to help you begin to build a presence on LinkedIn. 1)…
If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more…
2020 has been a long, tumultuous year. Covid-19, quarantine, virtual learning, and so much more have put a damper on many people’s 2020 plans. More important than ever, people need to seize the ample opportunities they have to begin to strategize and plan ahead for a fresh start in 2021. So, here are a few…
Successful book promotion stems from effective branding and communication with your audience. Maintaining relevance after your book is published and the publicity campaign ends is an important way to continue building on your brand and take advantage of the investment you’ve made in your campaign.. Therefore, if you’re wrapping up a publicity campaign with us,…
In part three of our four-part series, we discussed how creating partnerships can benefit your campaign. But, what do you do once your book has been released? It’s not over yet Once the release date has come and gone, that doesn’t mean your publicity efforts should end. Elizabeth Gilbert continued many social media and publicity…
In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values. Create strategic partnerships during your publicity campaign During her publicity campaign…
As I said in our last post, there is just too much information to squeeze into one blog post from Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear book campaign. In part two of our four-part series, we are going to continue exploring the elements that made the campaign so successful. Specifically, we will be…
There’s no doubt that Texas has its own culture that identifies with the color and region of its literature. Our writers emphasize what it means to be in the Lone Star State through their own eyes. Texas writers draw you into the reality we call Texas. (Bigger and better and all that jazz…) Texas Writers…
The Author to Influencer Accelerator is finally here! A lot of heart and soul has gone into putting this program together, because we know that there are a lot of authors and others in this industry who really want to know how to promote a book without having to hire someone to do it for…
Many first-time publishers and authors are frustrated by this industry that seems to have no rules and no guaranteed formula for publishing success. What works for one book may not work at all for another. However, there are standards in publishing and there is almost always an answer for any problem you’ll encounter along the…