They say there’s a side of TikTok for every niche, and BookTok is one of the largest. Its primary hashtag (#booktok) has collected a total of 21.9 billion views, and that’s just one of the many hashtags booktokkers use in their ever-expanding influence on the book industry. The Rise of BookTok BookTok has been popular…
Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to…
Interviews are one of the most powerful PR tools when it comes to promoting your book. They are the gateway to reaching entirely new audiences. Not only do you need to know how to prepare for an interview beforehand, but assessing what comes after is equally important. So, in order to maximize your promotion potential,…
Leveraging thought leadership on social media is key for every author when building their audience and promoting their book. LinkedIn is one of the most powerful tools for authors to build a professional network in which to share their expertise. Here are some tips to help you begin to build a presence on LinkedIn. 1)…
If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more…
2020 has been a long, tumultuous year. Covid-19, quarantine, virtual learning, and so much more have put a damper on many people’s 2020 plans. More important than ever, people need to seize the ample opportunities they have to begin to strategize and plan ahead for a fresh start in 2021. So, here are a few…
Successful book promotion stems from effective branding and communication with your audience. Maintaining relevance after your book is published and the publicity campaign ends is an important way to continue building on your brand and take advantage of the investment you’ve made in your campaign.. Therefore, if you’re wrapping up a publicity campaign with us,…
In part three of our four-part series, we discussed how creating partnerships can benefit your campaign. But, what do you do once your book has been released? It’s not over yet Once the release date has come and gone, that doesn’t mean your publicity efforts should end. Elizabeth Gilbert continued many social media and publicity…
In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values. Create strategic partnerships during your publicity campaign During her publicity campaign…
As I said in our last post, there is just too much information to squeeze into one blog post from Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear book campaign. In part two of our four-part series, we are going to continue exploring the elements that made the campaign so successful. Specifically, we will be…