One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to build and…
Can you promote your book and build your authority without social media? Perhaps, but we wouldn’t recommend it. With more than one billion people seeking and sharing content every day, social media is a must. Even non-social promotional routes like speaking engagements, contributed articles and media appearances now tie back to social media. Wherever you…
