Media Through the Years
PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally! My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published […]
Subject Lines That Get Noticed
A good subject line’s importance is like a first impression when meeting someone new. It’s the first thing journalists read before deciding whether or not they want to open your email. So what are some ways to make sure a journalist notices your subject line and you secure that media hit? Sender Name/Line One thing […]
Self-Care for Writers: The Counter-Intuitive Approach
This article was written by Jen Braaksma, a writer and book coach with a decade of experience as a journalist and nearly two as a high school English and writing teacher. With a focus on fiction and memoir for writers of every ability and experience level, Jen loves to assist in shaping stories exactly how […]
Query Letters: Your First (and Most Important) Pitch
A query letter is a formal letter sent to magazine editors, literary agents, or publishing companies. It is an author’s first step in pursuing publication, and eventually, publicity. At its core, a query letter is the first pitch you’ll ever write for your book or article as you send it to editors, hoping to pique […]
The Self-Published Author’s Timeline & Best Practices
What Comes First, Second, and Third? This article was written by Susie Schaefer. Known as The Book Angel for cause publishing, Susie believes that books are the gateway to creating a movement. Her love of books goes far beyond the feel of a fabric cover or the smell of a library. Whether writing a book […]
