In part three of our four-part series, we discussed how creating partnerships can benefit your campaign. But, what do you do once your book has been released?  

It’s not over yet

Once the release date has come and gone, that doesn’t mean your publicity efforts should end. Elizabeth Gilbert continued many social media and publicity efforts long after the release of Big Magic: Creative Living Beyond Fear. Here are a few tips to make sure that your publicity plan extends beyond the release date of your book.

1. Social media promotion

Every Monday from the day of the book announcement, Elizabeth Gilbert would share a different quote from Big Magic. Once the book was released, she continued to have “Big Magic Mondays” by sharing updates on the book and her own creative process and encouragement.

Brainstorm how you can use the social media promotions past the publication date (while still keeping them relevant and valuable). 

2. Announce a special printing or add on

A month and a half after Big Magic’s release, Gilbert announced (via Entertainment Weekly) her publisher’s partnership with Lourdes Sanchez, a New York artist, to create 250 one-of-a-kind covers for Big Magic. This generated buzz and was a great way to keep Big Magic on the minds of Gilbert’s audience.

While a special printing is a great idea, unless your publisher is willing to invest, it may not be a practical possibility. There are other methods of adding value to your book post-publication through digital or print add-ons such as a book club reading guide written by the author, exclusive content, bonus chapter, or a series about the making of.

3. Talk with your audience

This one should be a no-brainer. Talk to your audience on all of your platforms. Be active with readers who are excited about your book! Big Magic’s cover makes it especially instagram friendly, and Gilbert reposted many of her fans instagram photos which featured Big Magic and the artist’s work.

Now, let’s get started!