3 Keys to Getting a Journalist’s Attention

Stand out in understaffed newsrooms: learn 3 essential keys to grab a journalist’s attention and succeed in PR. Discover effective contact methods, unique headlines, and thorough research.

Maximize Your Book Sales

Maximize Your Book Sales SHARE Facebook-f Twitter Linkedin-in Pinterest-p Are you preparing to launch your new book? Deliberating the best ways to promote and sell your novel? There are plenty of avenues available to you, from building your online presence to securing endorsement to pitching media. As a rule of thumb, no amount of promotion […]

Subject Lines That Get Noticed

A good subject line’s importance is like a first impression when meeting someone new. It’s the first thing journalists read before deciding whether or not they want to open your email. So what are some ways to make sure a journalist notices your subject line and you secure that media hit? Sender Name/Line One thing […]

Query Letters: Your First (and Most Important) Pitch

A query letter is a formal letter sent to magazine editors, literary agents, or publishing companies. It is an author’s first step in pursuing publication, and eventually, publicity. At its core, a query letter is the first pitch you’ll ever write for your book or article as you send it to editors, hoping to pique […]

Getting Your Book in Front of its Audience: Placements in Retail Stores

Book sales are never guaranteed. Even the best marketing placements and publicity opportunities that flash your book cover in front of your target audience might not create a direct sale. Of course, guest spots on popular television shows, radio programs, and podcasts boost your influence and name, but those appearances don’t necessarily translate to sales […]