The Difference between Publicity and Marketing

The difference between publicity and marketing.

The Difference between Publicity and Marketing SHARE Discover what publicity is, how it differs from marketing, and the difference between paid, earned and owned media. What is Publicity? Publicity is one component of a marketing plan. Its purpose is to create visibility, raise awareness, and build credibility. Publicity is also a means of connecting a […]

Getting Testimonials

Getting testimonials with David Wogahn, President and Founder of AuthorImprints

Secure testimonials early for effective book promotion. Learn how to get reviews from readers, editors, and influencers to maintain relevance post-publicity campaign.

3 Keys to Getting a Journalist’s Attention

3 keys to getting a journalist's attention.

Stand out in understaffed newsrooms: learn 3 essential keys to grab a journalist’s attention and succeed in PR. Discover effective contact methods, unique headlines, and thorough research.