The Difference between Publicity and Marketing

The Difference between Publicity and Marketing SHARE Discover what publicity is, how it differs from marketing, and the difference between paid, earned and owned media. What is Publicity? Publicity is one component of a marketing plan. Its purpose is to create visibility, raise awareness, and build credibility. Publicity is also a means of connecting a […]

Getting Testimonials

Secure testimonials early for effective book promotion. Learn how to get reviews from readers, editors, and influencers to maintain relevance post-publicity campaign.

3 Keys to Getting a Journalist’s Attention

Stand out in understaffed newsrooms: learn 3 essential keys to grab a journalist’s attention and succeed in PR. Discover effective contact methods, unique headlines, and thorough research.

5 Books to Add to Your TBR Stack in April

From thrillers and historical fiction to moving memoirs, we have great titles to add to your “To Be Read” list this month!

5 Books to Add to Your TBR Stack in February

From thrillers and historical fiction to moving memoirs, we have great titles to add to your “To Be Read” list this month!