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DK Eyewitness Top 10 Travel Guides

DK Eyewitness Top 10 Travel Guides

Length of campaign: May 2014- December 2014 (8 months) Publisher: DK Publishing Top 5 Media Hits:    Global Traveler Magazine    Chicago Tribune    Red Eye Newspaper    Baltimore Sun    The Orlando Sentinel Strategy: Developed a solid galley/ARC/finished copy media list and have those mailed with our press kit. Individualized pitching to travel editors, freelance travel writers, and travel bloggers, highlighting specific destinations included in the guides, such as Ireland. Organized a high-level travel blog tour to include giveaway, excerpts and features.

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