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Three Ways to Use Visuals in Social Media Marketing

Three Ways to Use Visuals in Social Media Marketing

Over the past few years, digital marketers have seen the rising importance of visual content, which was later emphasized by the changes that occurred on nearly every major social network, including Facebook, Twitter, Instagram, and Pinterest. Videos, pictures and infographics have now taken more precedent as they become more powerful tools that help authors and brands communicate better with their audiences. According to Xerox, researchers found that colored visuals increase people's willingness to read a piece of content by 80%! That’s an incredible difference that proves what most of us already know: people prefer to look at visually stimulating content. So

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