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WHAT WE DO

At PR by the Book, we help authors elevate their relevancy and create buzz. We do that through The Road to Influence, our suite of services that go well beyond traditional PR. Whether you’re sitting on a bestseller or your first literary endeavor, we have a solution that fits your needs.

EVERY AUTHOR IS UNIQUE

After working with more than 2400 authors, we understand better than most, each author brings something distinctive and powerful to the table. Some are passionate writers, they’re all about the art of writing, some are industry experts, some blog their way to bestseller. There are as many types of authors in today’s world as there are types of audiences.

MAKING THE TRANSITION

It only takes one piece of content delivered to the right audience to cross the threshold from author to influencer. But here’s the kicker – that content might not be your book. Don’t believe us? Zibby Owens created an empire by hosting a podcast that connected her with other authors and propelled her own books to bestseller status. Even our own author, John Pavlovitz, leveraged his advocacy on social media to build an engaged audience for his books. Like most authors, their book was just the beginning. And so it will be with you.

THE ROAD TO INFLUENCE

TRADITIONAL BOOK PUBLICITY

Our result-driven campaigns are built from your book’s most potent talking points, then delivered to select media contacts. We think like journalists, so we can maximize your individually crafted publicity strategy with:

Compelling hooks & angles
Targeted media (traditional, digital, podcasts & influencers)
Result-driven campaigns & an online media kit
Persistent follow-up with media contacts
Comprehensive PR strategy & execution plan
Digital media reporting tools
Scouring national media queries and identifying newsworthy opportunities
Book tour promotional media
Collaboration in your area of expertise to spot trends
On-going evaluation to fine-tune strategy
Write epic bios – short and long form

DIGITAL RELEVANCY

At the heart of effective content marketing is building quality relationships and growing your fan base. As an author, this can be a game changer. More book deals. A built-in audience. Additional channels to monetize. Our content marketing roadmap for authors includes:

Developing personal brand content
Identifying content opportunities
Influencer Outreach
Coaching on guest posting for backlinks
Content promotion consulting
Community building techniques
NetGalley posting and outreach
Goodreads and BookBub optimization
Contributed online content placement
Research emerging media outlets

PLATFORM DEVELOPMENT

Imagine becoming an author so influential that publishers, readers, and brands chase you. This is the new face of success for modern authors. It’s not just about writing books; it’s about building a powerful personal brand that skyrockets your value. Our platform development includes:

Develop and execute social strategy that aligns with traditional PR and digital strategies
Clarify your Value Proposition
Profile your target audience
Social platform branding
Build a strong content calendar
Develop social media and content assets
Research and execute effective advertising options
Analytics & social media monitoring
Identify micro-influencers to amplify content

"I’ve heard all the horror stories of external publicists. I mean all of them. And then I worked with a PR by the Book publicist on Our Book of Awesome and she was jusssssst wonderful. She landed some great national hits, was extremely responsive, and had a passion and energy and love for books that matched my own. Hard to find these days! Thank you so much.... To you, and to books!”

“What I appreciate most is the personalized attention and approach. PRBTB does not believe that one-size-fits-all. They recognize that each client is unique and they work with you to create a plan best suited to your needs.”

"I am so pleased with the hard work you put into STAND's launch. You were/are an absolute dream to work with. It's every writer's dream for their publicist to believe/connect with their book, and you all made that dream come true."

"I have worked with PR by the Book for several years on numerous different book projects. I have always found them to be professional and well organized. They follow through and provide great input and insight. They have tutored me in how to establish a social network footprint and in developing presentations and numerous interviews and reviews. They are well connected in the industry and are patient even when a new author like myself needs some gentle prodding to go in the best direction. I would work with them again and plan to without hesitation. You get what you pay for and PR by the Book has been worth every penny."

"My campaign was extraordinary. My publicist and I made magic together. She understood my strengths, my "why" for Sideline Confidential, and the best way to propel both myself and the novel into the world with gusto and purpose. Marika saw the potential for this campaign and placed me with the most wonderful team. I am forever grateful and will sing PR by the Book's praises from any stage or platform!"