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Positioning: The Cornerstone of Book Marketing

Orange rectangle with white text on the left "Positioning: The Cornerstone of Book Marketing" and an illustrated graphic on the right of a woman sitting in front of a phone that is displaying shelfs of books with pages flying around her

Positioning: The Cornerstone of Book Marketing SHARE Who is this book for? Why should they read it? And how do I let them know? Knowing who your readers are is the foundation of any successful book marketing campaign. The marketing strategy of positioning helps a book identify and reach its target readers.  Despite some authors’ […]