Q: When should I begin a publicity campaign?
A: The ideal time to begin a publicity campaign is 2-3 months prior to your book’s publication date or product launch (unless you need galleys mailed out, in which case, that should be done 4-6 prior to pub date). This schedule allows enough time to write press materials, edit materials, build media lists and distribute press pitches prior to the ideal time for you to be conducting interviews. However, a campaign can be started after this point.
Q: If I have a publisher, how do you work with them?
A: PR by the Book, LLC has a great deal of experience in working with publishing houses and complementing the efforts of the in-house team. Our team coordinates publicity work with the publisher’s team so that the “right hand knows what the left hand is doing”. This is a seamless process and the publisher is always very appreciative of the publicity generated. We also keep the publisher updated on media results so they can alert sales teams.
Q: What guarantees can you offer?
A: In publicity, there are no media guarantees, due to the nature of the beast. However, our guarantees to you are this:
- We guarantee that our team is made up of very experienced (not fresh out of college), hard-working, diligent, conscientious and detailed publicists. These publicists have been doing this for years and know how to land media results. They are very detailed and have a high respect for client relations.
- We guarantee you that we will use our creative tactics, diligence and experience to pitch your story to the media and we will tweak and alter our plans whenever necessary.
- Also, our business is built on strong ethics and morals. We are realistic and honest with our clients. The majority of our business comes from repeat business and word-of-mouth referrals. Therefore, it’s extremely important to us that our clients leave happy and we will do what it takes to make sure that happens.
Q: What types of projects do you handle?
A: The majority of our clients are book-related in some form or fashion (publishing houses and authors). However, we have also represented small businesses or field experts who want to build name recognition in the media. We don’t specialize in particular genres of books although we do handle a lot of food lifestyle, health/wellness, parenting, children’s, self-help, relationships, business and fiction projects.
Q: What are your fees/ pricing?
A: Media campaign pricing varies based on the scope of work required and a la carte services are offered at an hourly rate. After we receive information about your project we will give you a quote through our proposal process. Fill out the Contact form to get started.
Q: How do I submit my book/ product for publicity representation?
A: The first step is to fill out the form on the contact page and we will send you more information about us and request some information about your project.