Andy Crocker

ABOUT THE BOOK

Five core values can help us live more fulfilled and successful lives—no matter what’s happening around us.

After spending five years leading a team competing against Elon Musk and Jeff Bezos to return humans to the Moon—a once-in-a-lifetime opportunity that ended in heartbreak—aerospace engineer Andy Crocker found himself searching for what truly matters. That loss, coupled with the realization that his kids were nearly grown, sparked a desire to pass on the values he believes are essential for living a meaningful life. The Unconditionals is the result—a framework grounded in timeless principles to help anyone pursue personal fulfillment and well-being.

The Unconditionals: Five Timeless Values to Live Without Limits and Ignite Your Superpower introduces five core values—love, gratitude, integrity, accountability, and endeavor—as essential for personal fulfillment and growth.

Combining timeless wisdom, scientific findings, and inspiring real-life examples, it illustrates how embracing these values unconditionally can transform our lives. More than a collection of quick fixes, it guides us to overcome self-limiting beliefs, cultivate resilience, and achieve our full potential. It teaches that who we are matters more than what we achieve and provides a clear, inspiring roadmap for living a meaningful, purposeful life.

ABOUT THE AUTHOR

Andy Crocker is an aerospace executive with three decades of experience building high-performance teams and leading ambitious projects, including NASA’s Human Landing System. He holds degrees in engineering, humanities, management, and leadership and is an associate fellow of the American Institute of Aeronautics and Astronautics. His multidisciplinary educational background and diverse career shaped his unique perspective that led him to write The Unconditionals.

TALKING POINTS

• How losing a once-in-a-lifetime shot to Jeff Bezos and Elon Musk at returning humans to the Moon sparked a deeper personal transformation
• Why “conditionality” keeps us from fulfillment—and what it means to live “unconditionally”
• How the timeless values of love, gratitude, integrity, accountability, and endeavor can combat the stress, anxiety, and disconnection prevalent in today’s fast-paced, achievement-focused culture
• How embracing unconditional values can lead to fulfillment, resilience, and deep connections—transforming relationships, careers, and personal growth
• Practical insights for parents, educators, and leaders on instilling love, gratitude, integrity, accountability, and endeavor in the next generation
• The link between self-help and systems thinking (from an engineer’s perspective)
• How values-based living helps us weather setbacks, uncertainty, and emotional burnout

TIMELY TIE-INS

May

• Graduation
• Meditation Month
• Get Caught Reading Month
• Mental Health Awareness Month
• National Space Day – 2

June

• Graduation
• Professional Wellness Month
• Audiobook Appreciation Month
• World Wellbeing Week – 24-30
• World Productivity Day – 20

July

• Social Wellness Month
• Apollo 11 Launch Anniversary – 16
• Apollo 11 Landing Anniversary – 20
• International Self-Care Day – 24
• Paperback Book Day – 30

August

• National Wellness Month
• National Happiness Day – 8
• Book Lover’s Day – 9

September

• Read a Book Day – 6
• International Read an eBook Day – 18
• Dear Diary Day – 22
• R.E.A.D. in America Day – 23

October

• National Book Day
• World Space Week – 4-10
• NASA’s Birthday (founded in 1958) – 1
• National Storytelling Day – 5

November

• National Authors Day – 1
• I Love to Write Day – 15

December

• Read a New Book Month
• Apollo 17 Anniversary – 11