Book awards boost visibility, credibility, and sales—learn how they can help authors stand out, build confidence, and connect with new readers and networks.

A successful book publicity campaign contains many elements, and authors—both emerging and those who have been in the business a while—are well advised to use every tool available to increase visibility for their books and find new readers. In such a competitive environment, book awards are a tool not to be overlooked—not only do they establish credibility for the author, but they also signal to potential readers that the book meets a threshold level of quality that would be well worth their time (not to mention their purchasing dollars!). 

At PR by the Book, we encourage our clients to submit their books for award consideration whenever appropriate. As we pitch books and authors to print, broadcast, and online media, book awards are additional credentials that help an author stand out in a crowded media-pitching market.

Among the myriad benefits of competing for—and winning—book awards are:

1. Validation and Confidence Boost

Let’s face it: self-doubt is a constant companion for most writers, especially those just beginning their journey. A book award can provide crucial validation that is more than just a pat on the back; it’s a signal from respected professionals in the industry that your work has merit.

2. Enhanced Visibility and Credibility

In a crowded market, standing out is everything. Book awards don’t just shine a spotlight on the winners; they also amplify an author’s credibility. Awards add a stamp of approval that can appeal to readers, bookstores, libraries, and media. Being able to add “award-winning author” to your bio and share news of the awards on your website and social media outlets can lead to greater visibility in literary circles, possibly resulting in more invitations to readings, festivals, and media interviews. 

Awards can also lead to bigger and better publishing opportunities. For a self-published author or one working with a hybrid publisher, winning awards can make traditional publishers take future submissions more seriously. 

3. Access to New Audiences and Networks

One of the often-overlooked benefits of book awards is the expanded network they provide. Many awards come with events, ceremonies, or workshops where authors can meet publishers, agents, other writers, and even readers. These connections can be invaluable for authors at any stage of their career, offering guidance, mentorship, and even the possibility of future collaborations. Networking at an awards event can open doors that might otherwise remain closed.

4. Improved Sales and Marketability

Beyond validation, book awards offer the potential for a tangible boost in book sales. An award sticker on a book cover can be a powerful selling point in bookstores, online marketplaces, and libraries. Readers are naturally drawn to award-winning books, seeing them as more reliable or of higher quality. This increased credibility can lead to more readers willing to take a chance on your work, leading to greater market traction and revenue. In addition, many book awards have a dedicated email list and established social media presence targeted towards readers, so there will be a tangible direct-to-consumer marketing benefit as well—even being shortlisted for these awards can offer some of the same organic promotion to this book-focused community.

While writing is often described as a solitary pursuit, awards bring a sense of community, validation, and visibility that can profoundly impact an author’s journey. For emerging authors, the value of a book award extends beyond recognition—it’s an opportunity to amplify their voices, connect with readers, and open doors to a flourishing career.

Ready to elevate your book’s visibility and credibility? Let our expert team at PR by the Book guide you through a strategic publicity campaign. Reach out today to get started!

Looking to explore award opportunities? Check out our partner, Book Award Pro, to find the right awards for your book.

Looking for more tips on promoting your book? Check out:

• How Speaking Engagements Can Take Your Book or Brand to the Next Level 
• How to Build a Loyal Audience that Buys Your Books
• 25 Ways to Promote Your Book or Brand in 2025