PR By The Blog

Author: marika

By: Marika Flatt on January 28, 2022

20 Years of Booking Media for Books!

Traditional Book Publicity

PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally. My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published…

By: Marika Flatt on January 14, 2022

22 Ways to Promote Your Book (or Brand) in 2022

Digital Relevancy | Social Media | Traditional Book Publicity

As PR by the Book celebrates 20 years in business, we bring you these valuable tips for making the most of your 2022! Are you ready to hit the ball out of the park in 2022? In order to accurately publicize your book (or your brand), you need to create a roadmap; otherwise, how do…

By: Marika Flatt on November 9, 2021

Self-Publishing: Pros and Cons

Traditional Book Publicity

Self-publishing has been subject to ridicule since its inception. Historically, works produced outside of a traditional publishing house were/are considered less than. Since they’ve been passed on or rejected by agents, editors and the “best in the business,” they’re thought of as not good enough. Similarly, it’s been said that authors who self-publish don’t have…

By: Marika Flatt on October 7, 2021

PR by the Book Celebrates 19 Years of Promoting Books

Uncategorized

I’ve been publicizing books for nearly a quarter of a century, but we launched PR by the Book in October 2002 and are celebrating being business athletes (a term my friend Daniel of Greenleaf bestowed on me) on our 19th Anniversary.  This business has seen my husband (business partner) and I go from our late…

By: Marika Flatt on September 30, 2021

The Basics of BookTok

Digital Relevancy | Social Media

They say there’s a side of TikTok for every niche, and BookTok is one of the largest. Its primary hashtag (#booktok) has collected a total of 21.9 billion views, and that’s just one of the many hashtags booktokkers use in their ever-expanding influence on the book industry. The Rise of BookTok BookTok has been popular…

By: Marika Flatt on September 15, 2021

Adapting Your Book into a Screenplay

Uncategorized

This article was written by Oliver Tuthill and Tara Walker, professional screenplay writers who work with book authors to adapt their book into a commercial screenplay. Tuthill and Walker are also successful film producers who are currently producing their latest client’s story, about an Alzheimer’s doctor, into a feature film. They can be reached at…

By: Marika Flatt on August 10, 2021

Six Tactics to Think Like an Entrepreneurial Author

Uncategorized

We are pleased to feature this article written by David Hancock, founder of Morgan James Publishing, a publishing company that blends traditional book publishing with the flexibility and authorial engagement of self-publishing.   I firmly believe that book publishing, like any other business, needs to be shaken by a revolution from time to time. The…

By: Marika Flatt on July 20, 2021

Early Reviews & Their Influence

Traditional Book Publicity

Publicizing new books is often based on momentum. The more traction a book or author gets early on, the more it will snowball into something larger later down the line. One of the most common ways to be noticed by a larger audience is through book reviews.   Why Early Reviews Matter People are more…

By: Marika Flatt on June 30, 2021

How Book Awards Can Help You Reach a Wider Audience

Traditional Book Publicity

An often-overlooked tool of book marketing are book awards. Book awards not only are a way to make your book more appealing, but they will also allow more people to see it. Even just nominations for book awards can help your book and your name gain more traction. How Book Awards Work: Most book awards…

By: Marika Flatt on June 1, 2021

PR Trends That Are Predicted to Shape the Industry

Digital Relevancy | Traditional Book Publicity

The past year has brought about many changes, new practices, and ideas to the world of public relations. Many businesses have had to pivot their business capabilities to meet the new needs of clients, thus forcing anyone using public relations tactics to build an audience and brand to rethink their strategies in order to thrive…

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