PR By The Blog

Category: Digital Relevancy

By: Marika Flatt on April 29, 2021

Water Your Accounts and Watch Their Organic Reach and Engagement Grow!

Digital Relevancy | Social Media

Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to…

By: Marika Flatt on April 9, 2021

Outstanding Austin Communicator 2021

Digital Relevancy

Honored to be named Outstanding Austin Communicator 2021 From Marika Flatt, founder of PR by the Book I’m so very honored to receive this award from Women Communicators of Austin (WCA), an organization that’s near and dear to my heart. As I reflect back on my 24-year career, I see WCA threaded throughout all the…

By: Marika Flatt on March 9, 2021

Using Festivals and Other Opportunities to Your Advantage

Digital Relevancy | Traditional Book Publicity

For an author, book festivals serve a multitude of purposes. Booths and tables are available, usually for a set fee, for the purpose of selling and marketing your books. With an attractive display and a good supply of promotional items to hand out, you’ll benefit from both sales and exposure. Your display might also draw…

By: Marika Flatt on December 4, 2020

5 Things To Do After An Interview

Digital Relevancy | Social Media | Traditional Book Publicity

Interviews are one of the most powerful PR tools when it comes to promoting your book. They are the gateway to reaching entirely new audiences. Not only do you need to know how to prepare for an interview beforehand, but assessing what comes after is equally important. So, in order to maximize your promotion potential,…

By: Marika Flatt on November 6, 2020

Tips On How Authors Can Use LinkedIn To Their Advantage

Digital Relevancy | Platform Development | Social Media

Leveraging thought leadership on social media is key for every author when building their audience and promoting their book. LinkedIn is one of the most powerful tools for authors to build a professional network in which to share their expertise. Here are some tips to help you begin to build a  presence on LinkedIn. 1)…

By: Marika Flatt on October 23, 2020

Why Authors Need To Use Social Media To Gain Influence

Digital Relevancy | Platform Development | Social Media

If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more…

By: Marika Flatt on September 4, 2020

My Publicity Campaign is Finished, Now What?

Digital Relevancy | Social Media | Traditional Book Publicity

Successful book promotion stems from effective branding and communication with your audience. Maintaining relevance after your book is published and the publicity campaign ends is an important way to continue building on your brand and take advantage of the investment you’ve made in your campaign.. Therefore, if you’re wrapping up a publicity campaign with us,…

By: Marika Flatt on July 10, 2020

5 Tips for Being an Expert on Camera

Digital Relevancy | Traditional Book Publicity

For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…

By: Marika Flatt on March 20, 2020

5 Things to do Before an Interview

Digital Relevancy

If you’ve just landed your first interview, congratulations! Although it may be daunting at first, getting interviewed is one of the best opportunities to promote you and your book to new audiences. What you say during an interview matters, and whether it’s your first interview or 100th interview, we all have room to improve. Here…

By: Marika Flatt on February 10, 2020

Welcome to the Author to Influencer Accelerator

Digital Relevancy | Social Media | Traditional Book Publicity

The Author to Influencer Accelerator is finally here! A lot of heart and soul has gone into putting this program together, because we know that there are a lot of authors and others in this industry who really want to know how to promote a book without having to hire someone to do it for…

Are You Ready To Go From Author To Influencer?

Schedule your free assessment call now!