PR By The Blog

Category: Digital Relevancy

By: Marika Flatt on June 3, 2022

Find Your Audience and Community: Bookstagram & BookTok

Digital Relevancy | Social Media | Uncategorized

What’s the 4-1-1 with social media lately? It’s hard to keep up with which platforms are in and which are out­ (sorry, Facebook), so here’s our breakdown of the two most popular and effective platforms in terms of social media book marketing: TikTok and Instagram! Whether you’re seeking video content or photos and graphics, both…

By: Marika Flatt on May 6, 2022

The Power of Podcasts

Digital Relevancy

Podcasting is one of the most popular streaming platforms used right now. Whether about true crime or business endeavors, there is a podcast for everyone. But what is the point of podcasting? Can it truly help spread awareness on whatever topic you’re talking about? The answer is yes, it can. So what is the point…

By: Marika Flatt on March 25, 2022

Bringing Your Book to Non-Readers: DIY Audiobooks

Digital Relevancy

This article was written by  “Sir” Isaac Smith, a remote audio producer. He specializes in helping authors, speakers, and coaches generate exposure for their written work and tapping into new audiences. He works with his wife from their home in Hawkins, TX, where they help authors convert written work into audiobooks or even a podcast….

By: Marika Flatt on March 11, 2022

Why Every Writer Needs a Blog

Digital Relevancy | Platform Development

We are pleased to feature this article written by David Hancock, founder of Morgan James Publishing, a publishing company that blends traditional book publishing with the flexibility and authorial engagement of self-publishing. Author and prolific blogger Frank Viola wants writers to know: Blogging isn’t dead. If you are a writer who wants to reach readers, a…

By: Marika Flatt on February 11, 2022

On Podcasting

Digital Relevancy | Platform Development

This article was written by  “Sir” Isaac Smith, a remote audio producer. He specializes in helping authors, speakers, and coaches generate exposure for their written work and tapping into new audiences. He works with his wife from their home in Hawkins, TX, where they help authors convert written work into audiobooks or even a podcast….

By: Marika Flatt on January 14, 2022

22 Ways to Promote Your Book (or Brand) in 2022

Digital Relevancy | Social Media | Traditional Book Publicity

As PR by the Book celebrates 20 years in business, we bring you these valuable tips for making the most of your 2022! Are you ready to hit the ball out of the park in 2022? In order to accurately publicize your book (or your brand), you need to create a roadmap; otherwise, how do…

By: Marika Flatt on September 30, 2021

The Basics of BookTok

Digital Relevancy | Social Media

They say there’s a side of TikTok for every niche, and BookTok is one of the largest. Its primary hashtag (#booktok) has collected a total of 21.9 billion views, and that’s just one of the many hashtags booktokkers use in their ever-expanding influence on the book industry. The Rise of BookTok BookTok has been popular…

By: Marika Flatt on June 1, 2021

PR Trends That Are Predicted to Shape the Industry

Digital Relevancy | Traditional Book Publicity

The past year has brought about many changes, new practices, and ideas to the world of public relations. Many businesses have had to pivot their business capabilities to meet the new needs of clients, thus forcing anyone using public relations tactics to build an audience and brand to rethink their strategies in order to thrive…

By: Marika Flatt on April 29, 2021

Water Your Accounts and Watch Their Organic Reach and Engagement Grow!

Digital Relevancy | Social Media

Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to…

By: Marika Flatt on April 9, 2021

Outstanding Austin Communicator 2021

Digital Relevancy

Honored to be named Outstanding Austin Communicator 2021 From Marika Flatt, founder of PR by the Book I’m so very honored to receive this award from Women Communicators of Austin (WCA), an organization that’s near and dear to my heart. As I reflect back on my 24-year career, I see WCA threaded throughout all the…

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