PR By The Blog

Category: Digital Relevancy

By: Marika Flatt on September 4, 2020

My Publicity Campaign is Finished, Now What?

Digital Relevancy | Social Media | Traditional Book Publicity

Successful book promotion stems from effective branding and communication with your audience. Maintaining relevance after your book is published and the publicity campaign ends is an important way to continue building on your brand and take advantage of the investment you’ve made in your campaign.. Therefore, if you’re wrapping up a publicity campaign with us,…

By: Marika Flatt on July 10, 2020

5 Tips for Being an Expert on Camera

Digital Relevancy | Traditional Book Publicity

For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…

By: Marika Flatt on March 20, 2020

5 Things to do Before an Interview

Digital Relevancy

If you’ve just landed your first interview, congratulations! Although it may be daunting at first, getting interviewed is one of the best opportunities to promote you and your book to new audiences. What you say during an interview matters, and whether it’s your first interview or 100th interview, we all have room to improve. Here…

By: Marika Flatt on February 10, 2020

Welcome to the Author to Influencer Accelerator

Digital Relevancy | Social Media | Traditional Book Publicity

The Author to Influencer Accelerator is finally here! A lot of heart and soul has gone into putting this program together, because we know that there are a lot of authors and others in this industry who really want to know how to promote a book without having to hire someone to do it for…

By: Marika Flatt on January 16, 2020

DIY Membership Community for Authors After 2 Years in the Making

Digital Relevancy | Influencer Marketing | Traditional Book Publicity

Writing a book is a huge accomplishment. There isn’t a greater feeling in the world than typing THE END and knowing your work is done. But what many authors soon realize is that finishing the writing part of the book is only the beginning. No one writes a book to have it stay on their…

By: Leslie Barrett on August 6, 2019

3 Surefire Ways to Tap into National Day of…

Digital Relevancy

By Leslie Barrett, Publicist at PR by the Book     August 7th is National Purple Heart Day. October 15th-19th is National Business Women’s Week. September is Self-Care Month. The list of important calendar months, weeks, and days is endless and so are the opportunities to take advantage of them! Here are 3 surefire ways…

By: Marika Flatt on September 27, 2018

3 Ways to Build Authority as an Author

Digital Relevancy | Influencer Marketing | Social Media

Nonfiction authors write for one primary reason: to become an influencer. Whether your book is self-help, business-oriented, historical, or autobiographical, chances are you wrote it to help others better understand themselves or their world. To become an influencer, though, you must build authority as an author. If you were hoping your book will secure you…

By: Marika Flatt on September 15, 2018

How Authors Can Win With Content Marketing

Digital Relevancy | Influencer Marketing | Social Media | Traditional Book Publicity

Digital marketing is a science that’s rapidly evolving. As soon as you have it figured out, Google or Facebook algorithms change and your visibility sinks back down into obscurity. One thing has remained constant in recent years, though, and that’s the importance of content in marketing, especially as it related to social media for authors….

By: Doug Flatt on September 1, 2018

7 Tips on Building Influence as a Speaker

Digital Relevancy | Influencer Marketing | Social Media | Traditional Book Publicity

One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to build and…

By: Marika Flatt on August 1, 2018

Social Media For New Authors: Where to Start

Digital Relevancy | Influencer Marketing | Social Media

Can you promote your book and build your authority without social media? Perhaps, but we wouldn’t recommend it. With more than one billion people seeking and sharing content every day, social media is a must. Even non-social promotional routes like speaking engagements, contributed articles and media appearances now tie back to social media. Wherever you…

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