The Basics of BookTok
They say there’s a side of TikTok for every niche, and BookTok is one of the largest. Its primary hashtag (#booktok) has collected a total of 21.9 billion views, and that’s just one of the many hashtags booktokkers use in their ever-expanding influence on the book industry. The Rise of BookTok BookTok has been popular […]
Adapting Your Book into a Screenplay
This article was written by Oliver Tuthill and Tara Walker, professional screenplay writers who work with book authors to adapt their book into a commercial screenplay. Tuthill and Walker are also successful film producers who are currently producing their latest client’s story, about an Alzheimer’s doctor, into a feature film. They can be reached at […]
PR Trends That Are Predicted to Shape the Industry
The past year has brought about many changes, new practices, and ideas to the world of public relations. Many businesses have had to pivot their business capabilities to meet the new needs of clients, thus forcing anyone using public relations tactics to build an audience and brand to rethink their strategies in order to thrive […]
Water Your Accounts and Watch Their Organic Reach and Engagement Grow!
Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to […]
Outstanding Austin Communicator 2021
Honored to be named Outstanding Austin Communicator 2021 From Marika Flatt, founder of PR by the Book I’m so very honored to receive this award from Women Communicators of Austin (WCA), an organization that’s near and dear to my heart. As I reflect back on my 24-year career, I see WCA threaded throughout all the […]
