PR By The Blog

Category: Traditional Book Publicity

By: Marika Flatt on July 1, 2022

The Jackson Pollock of Book Sales

Platform Development | Traditional Book Publicity

Don’t be a minimalist in your approach to book selling. It’s a new era of book marketing and publishing. More writers are side-stepping the traditional publishing houses and choosing to self-publish or even crowd-source their next novels. At times it can feel like a free-for-all when it comes to the best possible way to share…

By: Leslie Barrett on June 17, 2022

Publicity Trends: Fiction

Traditional Book Publicity

We’re already halfway through 2022. It feels like we are finally (fingers crossed) crawling out of this two-and-a-half year disruptive pandemic. Book publishing has been forced to evolve due to paper shortages, supply chain backups, shipping containers filled with books sitting in ports, and those who decided not to go back to work, creating even…

By: Marika Flatt on February 25, 2022

Author To Influencer Success Story: Dawn Fleming, author of Claim Your Dream Life

Platform Development | Traditional Book Publicity | Uncategorized

Dawn Fleming joined the Author to Influencer Accelerator after attending an Ask Me Anything session with Marika Flatt, hosted by Morgan James Publishing. Dawn is the owner and operator of Overseas Life Redesign, a global coaching and consulting company that encourages others to discover their dreams and turn them into reality just like she did….

By: Marika Flatt on January 28, 2022

20 Years of Booking Media for Books!

Traditional Book Publicity

PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally. My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published…

By: Marika Flatt on January 14, 2022

22 Ways to Promote Your Book (or Brand) in 2022

Digital Relevancy | Social Media | Traditional Book Publicity

As PR by the Book celebrates 20 years in business, we bring you these valuable tips for making the most of your 2022! Are you ready to hit the ball out of the park in 2022? In order to accurately publicize your book (or your brand), you need to create a roadmap; otherwise, how do…

By: Marika Flatt on November 9, 2021

Self-Publishing: Pros and Cons

Traditional Book Publicity

Self-publishing has been subject to ridicule since its inception. Historically, works produced outside of a traditional publishing house were/are considered less than. Since they’ve been passed on or rejected by agents, editors and the “best in the business,” they’re thought of as not good enough. Similarly, it’s been said that authors who self-publish don’t have…

By: Marika Flatt on July 20, 2021

Early Reviews & Their Influence

Traditional Book Publicity

Publicizing new books is often based on momentum. The more traction a book or author gets early on, the more it will snowball into something larger later down the line. One of the most common ways to be noticed by a larger audience is through book reviews.   Why Early Reviews Matter People are more…

By: Marika Flatt on June 30, 2021

How Book Awards Can Help You Reach a Wider Audience

Traditional Book Publicity

An often-overlooked tool of book marketing are book awards. Book awards not only are a way to make your book more appealing, but they will also allow more people to see it. Even just nominations for book awards can help your book and your name gain more traction. How Book Awards Work: Most book awards…

By: Marika Flatt on June 1, 2021

PR Trends That Are Predicted to Shape the Industry

Digital Relevancy | Traditional Book Publicity

The past year has brought about many changes, new practices, and ideas to the world of public relations. Many businesses have had to pivot their business capabilities to meet the new needs of clients, thus forcing anyone using public relations tactics to build an audience and brand to rethink their strategies in order to thrive…

By: Marika Flatt on March 9, 2021

Using Festivals and Other Opportunities to Your Advantage

Digital Relevancy | Traditional Book Publicity

For an author, book festivals serve a multitude of purposes. Booths and tables are available, usually for a set fee, for the purpose of selling and marketing your books. With an attractive display and a good supply of promotional items to hand out, you’ll benefit from both sales and exposure. Your display might also draw…

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