Writing a book is a huge accomplishment. There isn’t a greater feeling in the world than typing THE END and knowing your work is done. But what many authors soon realize is that finishing the writing part of the book is only the beginning. No one writes a book to have it stay on their…
There’s a dynamic speaker inside all of us! If you’re seeking new avenues for increasing book sales, or even a path to a second career, public speaking is a game changer. Speaking is something that anyone can do, costs little to nothing to initiate and the rewards are substantial. And I’m not just…
Digital marketing is a science that’s rapidly evolving. As soon as you have it figured out, Google or Facebook algorithms change and your visibility sinks back down into obscurity. One thing has remained constant in recent years, though, and that’s the importance of content in marketing, especially as it related to social media for authors….
One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to build and…
Is your new book about to hit the shelves? Congratulations! It’s an incredibly satisfying and exciting time, but the hard work is far from being over. For many authors, the “home stretch” of publicizing and marketing their book is invigorating, but it can also be overwhelming. Garnering publicity for books is its own art…