PR By The Blog

Category: Traditional Book Publicity

By: Marika Flatt on June 17, 2020

How to Run a Virtual Book Tour in 5 Steps

Traditional Book Publicity

Even prior to COVID and quarantining, gone are the days when authors had to pack up and hit the road for a book tour. With so many opportunities accessible online, authors are now able to conduct a successful book tour right from the comfort of their own homes. Virtual book tours, or what we call…

By: Marika Flatt on June 1, 2020

How to Find the Right Outlets

Traditional Book Publicity

Here at PR by the Book, we know that it can be daunting to find the right media outlet to cover your story. There are millions of outlets out there, and finding the right fit can be overwhelming and time consuming. However, the good news is that in just a few simple steps, you will…

By: Marika Flatt on May 15, 2020

How to Choose the Right Publisher for your Project

Traditional Book Publicity

As an author, you have a lot of different options when it comes to publishing your book. We know that it can be very confusing to decide which publisher might be right for you, but it’s important to understand the different types of publishing so that you can choose what’s best for your project. In…

By: Marika Flatt on April 3, 2020

How to Pitch to the Media During a Crisis

Traditional Book Publicity

We put a lot of thought into how we pitch a book to the media. Oftentimes, we rely on publicity tools to get the media to notice a book – timeliness, connections, or news of the day. Most importantly, for the media to pick up a story on a book, we have to present the…

By: Marika Flatt on March 6, 2020

Getting Started with Book Distribution in 5 Steps

Traditional Book Publicity

For authors who are self publishing, distributing your book can be complicated. The world of book distribution is confusing, and knowing where to start can be a challenge. In December, I sat down with Amy Collins of New Shelves Books to discuss book distribution for our Author to Influencer Accelerator Expert Interview series. If you…

By: Marika Flatt on February 10, 2020

Welcome to the Author to Influencer Accelerator

Digital Relevancy | Social Media | Traditional Book Publicity

The Author to Influencer Accelerator is finally here! A lot of heart and soul has gone into putting this program together, because we know that there are a lot of authors and others in this industry who really want to know how to promote a book without having to hire someone to do it for…

By: Marika Flatt on January 16, 2020

DIY Membership Community for Authors After 2 Years in the Making

Digital Relevancy | Influencer Marketing | Traditional Book Publicity

Writing a book is a huge accomplishment. There isn’t a greater feeling in the world than typing THE END and knowing your work is done. But what many authors soon realize is that finishing the writing part of the book is only the beginning. No one writes a book to have it stay on their…

By: Jodee Blanco on September 9, 2019

Professional Speaking- A Lucrative Game Changer

Traditional Book Publicity

           There’s a dynamic speaker inside all of us! If you’re seeking new avenues for increasing book sales, or even a path to a second career, public speaking is a game changer.  Speaking is something that anyone can do, costs little to nothing to initiate and the rewards are substantial. And I’m not just…

By: Marika Flatt on September 15, 2018

How Authors Can Win With Content Marketing

Digital Relevancy | Influencer Marketing | Social Media | Traditional Book Publicity

Digital marketing is a science that’s rapidly evolving. As soon as you have it figured out, Google or Facebook algorithms change and your visibility sinks back down into obscurity. One thing has remained constant in recent years, though, and that’s the importance of content in marketing, especially as it related to social media for authors….

By: Doug Flatt on September 1, 2018

7 Tips on Building Influence as a Speaker

Digital Relevancy | Influencer Marketing | Social Media | Traditional Book Publicity

One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to build and…

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