Edna Dratch-Parker & Jeri Solomon
Boston, MA
Leaders in the wedding industry with a combined 30+ years of experience in wedding planning, and authors of The Real Deal Wedding Insiders® – Guide to Smart Wedding Planning.
BOOK COVER
BOOK DETAILS
Pub Date: October 10, 2022
Genre: Non-fiction / Wedding / Reference
Page Count: 146
Format: Paperback, ebook
ISBN: 979-8986588803
Price: $18.99, paperback; $6.99 ebook
ABOUT THE BOOK
The Real Deal Wedding Insiders® – Guide to Smart Wedding Planning gives couples practical and actionable steps to take control of wedding planning, make the best decisions, and keep your sanity along the way.
Readers will learn how to:
- Navigate stressful relationships
- Create a vision that represents you both
- Understand and build a realistic budget
- Choose the right venue and vendors
- Stay present and enjoy your wedding day
With a combined 30+ years of experience and hundreds of weddings produced, the Real Deal Wedding Insiders® have seen it all. Edna Dratch-Parker, founder and creative director of EFD Creative—Event Planning & Design and partner of 4LUXURE – Premium Wedding Planner Collective®, and Jeri Solomon, owner of Jeri Solomon Floral Design, combine their depth of knowledge and real-life experiences to help on your wedding planning journey.
ABOUT THE AUTHORS
Edna Dratch-Parker
Edna, founder and creative director of EFD Creative—Event Planning & Design and partner of 4LUXURE – Premium Wedding Planner Collective®, brings her unique blend of experience as an artist, entrepreneur, and creative director to each and every wedding she’s planned for over the past decade. A graduate of the Maine College of Art & Design, her approach to events comes from her desire to create a cohesive and visually engaging experience. Edna has received a number of industry honors, including “Wedding of the Year” from NACE National, the “Spirit Award” from the Boston Wedding Group – multiple years, “Social Event Planner of the Year” from BizBash, “Trendsetter of the Year” from Wedding Planner magazine, and “New England Wedding of the Year 2012” from NACE Boston. She’s also been the recipient of the WeddingWire Couple’s Choice Award consecutively since 2009, and has won The Knot’s Best of Weddings Award every year since 2014. She is also a part of The Knot’s Wedding Hall of Fame. Edna’s work has been published nationally in magazines and blogs.
Jeri Solomon
After graduating from the University of Pennsylvania, Jeri parlayed her entrepreneurial spirit with her first love of flowers into a business – Jeri Solomon Floral Design, that has allowed her to be creative and thrive in the Boston wedding industry for over 25 years. Jeri’s motto is “Weddings are stressful; flowers shouldn’t be.” She believes in providing each of her customers not only with gorgeous floral arrangements but also with exceptional service, attention to detail, and impeccable design. Her work has been featured in numerous publications including: Boston Weddings, Flower magazine, The Knot, Modern Luxury Weddings: Boston, and Grace Ormonde Wedding Style. As one of the founding members of the prestigious Boston Wedding Group, Jeri has served in various leadership roles including president, vice president, and secretary.
TALKING POINTS
Here are their insider tips on what newly engaged couples need to know about wedding planning.
- The importance of including your partner during the vision planning phase
- Some common unexpected costs
- 5 Tips for figuring out your budget and sticking to it
- The pros and cons of a DIY wedding
- Discuss their “SMART” acronym approach to wedding planning
- Tips for staying present during the wedding day
Q&A WITH EDNA & JERI
Does every engaged couple need a wedding planner? What are some hallmarks of a situation where you need one?
No, not every couple needs a wedding planner. However there are many situations where a wedding planner will be invaluable. Generally the couple is planning a wedding for the first time and they have one chance to get it right. The planner understands the big picture and can guide couples through the process. Planners have relationships with venues and vendors and understand the nuances of negotiations. Planners help their clients stay on budget. They can assist with the overall vision to assure the wedding has a cohesive aesthetic. They keep the process moving throughout the months of planning and make sure nothing is overlooked. They are on-site at the wedding to make sure everything runs smoothly.
Some specific situations where a couple would need a planner are:
- If a couple doesn’t have the time or skill set to be the project manager for their wedding.
- If the wedding is at a location where the couple doesn’t live.
- If the wedding is taking place at a non-traditional venue where there are many additional details to keep track of.
What are some red and green flags when vetting a vendor?
Let’s start with the green flags.
- Professionalism. That can include reasonable response times to inquiries and questions, the person presenting themselves in a polished manner and has a deep knowledge base of their field.
- Communication. They listen to your questions and answer them so that you feel heard and comfortable. You “click” and you feel like they “get you”
- You like their work. They have examples of their work on their website or social media channels.
- Good reviews. If you read a number of reviews that say the same thing. You can expect that level of service. Positive reviews from other vendors is also a great green flag.
Red flags are the opposite of the green flags.
- Lack of professionalism.
- You don’t click and it seems like you always have to explain yourself.
- You don’t like examples of their work.
- Consistent concerning issues mentioned in reviews.
How do you create a realistic wedding budget?
It’s a process! One that takes time and research. We suggest reaching out to vendors and venues located where the wedding will be to understand their pricing. National averages found online can be very misleading. The size of your guest list will affect how much of the budget goes to food/beverage, flowers, invitations. Couples see so much inspiration on social media for luxury weddings. It’s easy to fall in love with it all. But it’s important to manage expectations of what is reasonable within their budget. We suggest couples reserve a minimum of 20% of their budget for unexpected costs. More if possible. It sounds like a lot, but that is the best way to stay on budget.
How do you build the most efficient wedding committee?
A wedding committee is like any committee. You will have to work with different personalities, management styles and work habits. Communication and documentation of what is going on is key so everyone stays on the same page. Having enough time to work through sticking points is also helpful.
What are some hard truths that you have to watch out for during wedding planning?
Wedding planning is fun and exciting, but also stressful. We think couples can benefit from knowing some of the hard truths going into the process so they aren’t caught by surprise. Here are some things to keep in mind.
- It’s a lot of work. Couples will spend up to 12 hours a week planning. That’s a part-time job!
- It will cost more than expected. Almost 50% of couples say they exceeded their budget.
- The stress may test your relationship with your partner.
- Other relationships may become strained from hurt feelings, jealousy or misunderstanding.
- The multitude of choices can cause decision fatigue.
How do you identify and handle “judgers” in your committee? Are they a bad thing?
Judgers are usually easy to spot. They share their opinions even when you didn’t ask and they often have a negative or critical approach to the planning process. They aren’t necessarily a “bad thing” but we believe if you anticipate their behavior, you won’t be surprised and that minimizes stressful situations.
BOOK DETAILS
Pub Date: May 17, 2022
Genre: Memoir / Christian Inspirational
Publisher: She Writes Press
Page Count: 304
Format: Paperback
ISBN: 978-1647429003
Price: $15.99