Marc Reede

ABOUT THE BOOK

Every year, over a million students graduate from college, eager to get started in a career but unsure of how to make it a reality. 

Transitioning from college to finding a full-time career can be daunting for many. Scouring job boards looking for the “perfect” opportunity or scrolling through Reddit late at night often leads to frustration with little results. But there is a better way. 

It’s simple and real, and it helps college seniors, graduates, and those just starting out in the job market make the transition from college to career more effective.  It’s a coffee meeting. 

In his new book, The Coffee Code, longtime Hollywood lecture agent and relationship builder Marc Reede, explains the simple concept of the coffee meeting. He encourages college students to meet with business contacts to develop relationships and build their networks. 

In The Coffee Code, Reede distills lessons from his work with many of the most respected names in sports and business and transforms them into practical, actionable insights for those navigating the transition from campus to career. Filled with actionable takeaways for college seniors and grad students, The Coffee Code helps relieve the stress of finding that first interview or first business partner. 

Key topics Reede addresses include:

• Creating your personal brand
• Finding a mentor
• Building a network of connections using LinkedIn and other formats
• How to create and work a concrete plan
• Accepting failure and rejection as part of this game

The Coffee Code is the essential guide for confidently launching a career, which often begins with a simple meeting over coffee.

ABOUT THE AUTHOR

Born and raised in Los Angeles, Marc Reede has had an innate love for all things sports and entertainment. While at UCLA, a close friend on the UCLA basketball team with NBA potential asked Marc to be his agent. Marc followed his heart and pursued a career in sports.

At his mentor’s suggestion, Marc earned his law degree from Loyola Law School with the hope of becoming a sports agent. Post-law school interviews with entertainment law firms and sports management companies revealed a side of the agenting business that didn’t appeal to Marc, and he found himself in his late 20s struggling to figure out what he wanted to do with his life. Marc then found a new interest in working in live television as a production associate with NBC Sports.

This role put him in a position of closeness with the local sports teams in Los Angeles, and a chance encounter at age 28 with then-Lakers head coach Pat Riley gave Marc the opportunity to start his own business. Thus began a 30-year career for Marc as a lecture agent that would expose him on an up close and personal level with some of America’s most prolific athletes, entrepreneurs, and authors. The stories that Marc has heard firsthand from Bill Gates, Magic Johnson, Mel Robbins, Adam Grant, Venus Williams, Maya Angelou, Neil Armstrong, Muhammad Ali, and so many more have equipped him with motivational and inspirational wisdom that few get the chance to share at this level.

Marc’s longstanding passion for sports led both of his children to college: his daughter played tennis at The University of Southern California while his son swam for Boston College. And because a mentor was so instrumental during and after Marc’s college days, he is a popular college speaker devoted to assisting college seniors with this transition in their lives today.

TALKING POINTS

• Actionable strategies to help make the transition from school to a career less stressful and build a personalized roadmap to long-term, sustainable success
• Why it’s not about who you know but who knows you
• How your most important brand is you
• Practical tips for finding, approaching, and building meaningful mentor relationships
• The necessary qualities to be a true influencer in today’s world – with real-life examples (from celebrities to business moguls) for how to put those qualities into action
• How being a good listener will lead to a successful networking opportunity 
• What to do when somebody says “no.” 
• How to build authentic relationships to help you move forward
• Practical tips for setting up your LinkedIn profile and why everyone needs one
• How networking can take place in areas you’d least expect, like the person seated next to you on a plane
• Why you should send a handwritten note after every interaction (and why so many people don’t)
• How the building of a relationship can stale quickly unless you constantly touch that connection you’ve made with fresh information about yourself.

TIMELY TIE-INS

March

• National Write a Resume Month
• National Write a Letter of Appreciation Week -1-7
• Pi Day – 14

April

• Stress Awareness Month
• Explore Your Career Options Week – 6
• Student Employment Week – 7-11

May – June

• Graduation Season