2020 has been a long, tumultuous year. Covid-19, quarantine, virtual learning, and so much more have put a damper on many people’s 2020 plans. More important than ever, people need to seize the ample opportunities they have to begin to strategize and plan ahead for a fresh start in 2021. So, here are a few key steps that will jump start your promotion and pitching skills in 2021.
Take Some Time to Reevaluate Your Website
Working from home opens up many opportunities to do some housekeeping and tackling projects that you’ve been neglecting. Making or updating your website is one of those projects! Especially these days, the way authors are engaging digitally is important since people are continuing to quarantine and work from home. Your website is going to be one of the primary ways you will be able to engage with your audience and media outlets who may be interested in promoting your book. Taking time to flesh out the goals and the objectives you want to achieve with your website will give you an excellent promotion tool moving into the new year.
Start Pitching Early!
January brings on an onslaught of new year/ new you, and other self-help content (ready to lose weight, anyone?) that inundates media outlets. This creates a competitive environment for authors to get promotional opportunities, which makes it imperative to lock into media opportunities now by pitching 2-3 months in advance. Take time to craft a compelling pitch that grabs attention and garners a response. Building those relationships now, rather than waiting, definitely pays off in the long-term.
Refine Your Branding
In addition to your website, what are you working on that engages your audience in a compelling way? Taking time to refine your brand is a refreshing way to better articulate your expertise and credibility in the publishing industry. Social media engagement with a strong voice is a great way to build a cohesive brand image that will be remarkably effective in building credibility and authenticity.
While we still have a few more months to go in 2020, if you take these few key steps now, you’ll be in an excellent position moving into the new year. And, if you need some help along the way, you can always reach out to us if you need help promoting your book, improving your brand image, or tips and tricks on how to pitch effectively. There will always be opportunities to improve your promotion strategy, you just need to be proactive and start thinking about promotion in the long-term. Be ready and prepare for the new year with a fresh perspective and reinvigorated mindset.
** Please check out www.AuthorToInfluencer.com to get educated on all things book promotion! **