Strategic PR That Helps Authors
Land Media Coverage, Build
Authority, and Grow Their
Audience.
You wrote the book.
Now let's get people talking about it!
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“I had an absolutely fantastic campaign working with PR by the Book. My publicist helped completely new audiences discover my work through TV appearances, podcasts, and other media opportunities. I now have a personal brand I am proud of! Thank you!"
— Hasan Merali, MDPediatric Emergency Medicine Doctor, Child Health Researcher, Author, and Speaker
"I’ve heard all the horror stories of external publicists. I mean all of them. And then I worked with a PR by the Book publicist on Our Book of Awesome and she was jusssssst wonderful. She landed some great national hits, was extremely responsive, and had a passion and energy and love for books that matched my own. Hard to find these days! Thank you so much.... To you, and to books!”
— Neil PasrichaAuthor, Entrepreneur, Podcaster, and Public Speaker
“What I appreciate most is the personalized attention and approach. PR by the Book does not believe that one-size-fits-all. They recognize that each client is unique and they work with you to create a plan best suited to your needs.”
— Jennifer Mrozek SukaloSpeaker, Author, Transformational Expert, and Performance Coach
Rather than a "we'll set the plan at the beginning, follow through on what we said would do and hope for the best" mentality, the PR By the Book way of doing things is "we'll make a plan and then change it as many times as we have to while we leave no stone unturned and blaze a trail to glory. We won't hope for results - WE WILL FREAKING MAKE THEM HAPPEN!""
— Amy Weinland DaughtersKeynote Speaker, Satirist, Sports Journalist, and Author
"My campaign was extraordinary. My publicist and I made magic together. She understood my strengths, my "why" for Sideline Confidential, and the best way to propel both myself and the novel into the world with gusto and purpose. Marika saw the potential for this campaign and placed me with the most wonderful team. I am forever grateful and will sing PR by the Book's praises from any stage or platform!"
— Brooke BentleyFormer Television Anchor, Award-Winning Sports Reporter, and Author
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MEASURING SUCCESS
2000+
BOOK TITLES
Our success stretches across diverse genres from travel, lifestyle, & outdoors to self-help, parenting & Christian titles.
30,000+
MEDIA PLACEMENTS
Every category of traditional media plus emerging media like podcasts, bookstagrammers and online media.
120+
BOOK PUBLISHERS
We’ve worked with the top publishers in the business, dynamic indie publishers and trend-setting self-publishers.
BLOG POSTS
How to Build a Media Wish List with Reach and Relevance
How to Build a Media Wish List with Reach and
Lydia Jacobson
September 30, 2026

The Ideal Book Publicity Timeline: When to Start and What to Expect
The Ideal Book Publicity Timeline: When to Start and What
Lydia Jacobson
September 16, 2026
START AS AN AUTHOR. DEVELOP YOUR INFLUENCE. GO BEYOND THE BOOK.
It’s not just about getting your book in the limelight, although that’s part of it. We take your book farther than its 15-minutes of fame working to build your digital platform as an influencer.