Our Content Creation services are designed to bring your book’s story to life across digital platforms. From eye-catching social media graphics, we create content that resonates with your target audience. Our team works to ensure that every piece of content reflects your unique voice and brand, creating a cohesive and compelling narrative that drives engagement and builds anticipation for your book.

• Social Audit: We will establish and/or review your accounts to see what you are doing well and opportunities for improvement: What can be done to improve your social media presence and engagement. 
• Social Branding: (if needed) Update profile images, optimize bio, create branded highlight covers, ensuring consistency across all social media platforms. 
• Content Creation & Social Management:
  • This includes 3 posts per week on 2 platforms. We will do everything from content creation, copy development, posting and comment moderation.
  • Content will be sent to you in 2-week increments; you will have 1 round of edits for approval to be made within 48 hours of receiving the posts.
  • Recent media hits and other relevant topics will be created and posted at the discretion of PRBTB, and will be used in place of weekly content creation if pertinent to the account. 
  • We will employ growth techniques such as trending hashtag research, targeted following and SEO optimized keywords to organically grow your account; however, in many cases a social boosting budget is needed to increase brand awareness and reach.
  • Monthly insights report: A monthly PDF of how your accounts are performing and identify what your audience is responding to will be sent to you.
  • Allow 2 weeks for Audit, Branding and initial Content development. 
  • A 30-minute monthly strategy check-in call at the start of the month. 

Ideal for: Authors who already have a social media presence and will continue to post once the campaign is complete  (future projects and/or books).

Note: If Content Creation & Social Media Management is chosen and you currently have an audience of less than 1,000 followers, you will be required to provide a social boosting budget of $250 per month to increase brand awareness and the reach of your posts.

With our Digital Advertising services, we help your book reach the readers who are most likely to love it. We design and execute targeted ad campaigns on Meta (Facebook and Instagram), utilizing advanced audience segmentation to ensure that your book is seen by the right people at the right time. Whether you’re looking to boost sales, increase pre-orders, or simply raise awareness, our data-driven approach to digital advertising ensures maximum return on investment and measurable results.

• Ad Strategy: We will create and present an ad strategy document that includes targeting, graphics, copy and other considerations that will be used to create a test campaign that will run on Meta for one week at $20. 
• Ad Execution: At the end of the test campaign, we will determine the winning creative and copy to set up a pre-order or launch campaign based on the test results that will run for a minimum of 4 weeks up to the end of the client’s campaign at a budget determined and funded by the client.

Ideal for: Authors who are interested in clicks to their product page on Amazon or other specific online retailer; authors who are particularly interested in sales or moving up the Amazon algorithm (Best Seller distinctions). 

Note: Pre-order and launch ad campaigns are funded by the author/client.

Our Influencer Outreach services connect your book with the voices that matter in your genre. We identify and engage with influential bookstagrammers, booktokers, booktubers, bloggers, and other social media personalities who can authentically champion your book to their followers. Through carefully crafted partnerships, we help generate organic buzz and word-of-mouth marketing, leveraging the trust and credibility that influencers have built with their communities. This approach not only expands your book’s reach but also fosters a deeper connection with potential readers.

• Your book will go out in our monthly Book Lovers Newsletter to over 500 social media influencers and reviewers that know and trust our recommendations. At this point, reviewers can indicate interest in your book. Once vetted, they end up on our list of influencers.
• We will then curate an additional list of influencers tailored to your book and genre and create a media advisory to pitch influencers and determine interest.
• Once influencers and reviewers are recruited and addresses are collected, we will ship review copies of your book, either through Ship Your Books or by providing you with addresses for shipping.
• Once books are shipped, we will create an online medit kit including social media assets, author tags and hashtags to send to influencers and reviewers for posting.
• We will monitor and collect all posts that are shared and create a comprehensive PR report of the reviews and media hits.

Ideal for: Authors that are interested in having their book “seen” by social influencers; authors who are looking for user generated content (UGC) to share on their social media channels; authors that are looking to organically grow their readership and social media following.

Note: If your book has already been published, we will determine a timeframe appropriate for your book to be shared. Otherwise, we will target your book to be shared during the week of your publish date.

Our Email Marketing solutions are designed to help you build and maintain a loyal reader base. We can create or help you create engaging newsletters, automated email campaigns, and special offers that keep your audience informed and excited about your book. We can ensure that your messages are relevant and impactful, focus on high open rates, click-throughs, and conversions. Whether you’re announcing a new release, sharing exclusive content, or running a promotion, our email marketing services can help you stay connected with your readers.

Full-Service Email Marketing Package

• Content Creation: We write all email content, including newsletters, promotions, and event announcements.
• Email Design & Formatting: Professional, on-brand design and formatting for all emails.
• Campaign Management: We set up and manage email campaigns.
• Automation: We can create automated sequences (e.g., welcome series, book launch reminders).
• Analytics & Reporting: Detailed monthly reports on open rates, click-through rates, and campaign performance.
• Frequency: Up to 4 emails per month.
• Additional Services: Audience growth strategies, list management, and lead magnets.

Ideal for: Authors who want a complete, hands-off experience to build their own email outreach.

Collaborative Email Marketing Package

• Content Guidance: We provide editorial feedback and suggestions on content written by the client.
• Email Design & Formatting: Professionally designed templates based on your brand.
• Campaign Management: Set up and manage campaigns based on client-provided content.
• Automation: Create basic automated sequences.
• Analytics & Reporting: Monthly reports with insights on performance.
• Frequency: Up to 3 emails per month.
• Additional Services: Consultation on audience-building strategies.

Ideal for: Authors who want to write their own content but need help with strategy and execution.

We offer comprehensive support with NetGalley, a powerful platform for gathering early reviews and generating buzz before your book’s release. By leveraging NetGalley’s vast network of avid readers, bloggers, librarians, and media professionals, we help you secure valuable feedback and reviews that can boost your book’s visibility and credibility. This early momentum is crucial in creating anticipation and driving sales once your book hits the market. We manage the entire process, from setting up your title on NetGalley to promoting it to the right reviewers.

• NetGalley Placement: You will receive a spot on our NetGalley Advanced account for 2 months. We will set up the listing, upload your book cover and digital files, fill out title details, and marketing information.
• NetGalley Newsletter: Your listing will be emailed out to approximately 1,500 readers and reviewers who have previously read books from our publisher page as well as shared on social media.
• Reviewer Follow Up: Our team will follow up with all who have requested and downloaded your book to ensure that we maximize the number who read and review your title, also encouraging them to share their reviews on Goodreads and Amazon.

For Goodreads we will assist you in filling out your application to claim your book on Goodreads, check to make sure your book listing is accurate, and walk you through optimizing your Author profile to help turn new readers into fans who follow you on other platforms.

Ideal for: Authors who are self-publishing (or publisher is not on NetGalley) and looking for a way to generate early blurbs and reviews.

Note: PR by the Book was the first PR firm to sign on to Netgalley years ago, so we have built a solid reputation with avid reviewers who know our brand and trust our recommendations.