How to Magnify Social Media Traffic

How to Magnify Social Media Traffic SHARE Facebook-f Twitter Linkedin-in Pinterest-p This post shares tips and strategies from Erika Heald, a marketing consultant who relies on data tracking applications such as BuzzSumo. Learn more here. The main challenge when it comes to social media is understanding what type of content you should be posting and […]

Maximize Your Book Sales

Maximize Your Book Sales SHARE Facebook-f Twitter Linkedin-in Pinterest-p Are you preparing to launch your new book? Deliberating the best ways to promote and sell your novel? There are plenty of avenues available to you, from building your online presence to securing endorsement to pitching media. As a rule of thumb, no amount of promotion […]

Media Through the Years

PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally! My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published […]

The Self-Published Author’s Timeline & Best Practices

What Comes First, Second, and Third? This article was written by Susie Schaefer. Known as The Book Angel for cause publishing, Susie believes that books are the gateway to creating a movement. Her love of books goes far beyond the feel of a fabric cover or the smell of a library. Whether writing a book […]

Publicity Trends: Fiction

We’re already halfway through 2022. It feels like we are finally (fingers crossed) crawling out of this two-and-a-half year disruptive pandemic. Book publishing has been forced to evolve due to paper shortages, supply chain backups, shipping containers filled with books sitting in ports, and those who decided not to go back to work, creating even […]