3 Keys to Getting a Journalist’s Attention

Stand out in understaffed newsrooms: learn 3 essential keys to grab a journalist’s attention and succeed in PR. Discover effective contact methods, unique headlines, and thorough research.

How to Magnify Social Media Traffic

How to Magnify Social Media Traffic SHARE Facebook-f Twitter Linkedin-in Pinterest-p This post shares tips and strategies from Erika Heald, a marketing consultant who relies on data tracking applications such as BuzzSumo. Learn more here. The main challenge when it comes to social media is understanding what type of content you should be posting and […]

Media Through the Years

PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally! My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published […]

Subject Lines That Get Noticed

A good subject line’s importance is like a first impression when meeting someone new. It’s the first thing journalists read before deciding whether or not they want to open your email. So what are some ways to make sure a journalist notices your subject line and you secure that media hit? Sender Name/Line One thing […]

Query Letters: Your First (and Most Important) Pitch

A query letter is a formal letter sent to magazine editors, literary agents, or publishing companies. It is an author’s first step in pursuing publication, and eventually, publicity. At its core, a query letter is the first pitch you’ll ever write for your book or article as you send it to editors, hoping to pique […]