How podcasting helps authors build visibility, deepen reader relationships, and keep the buzz going long after launch.

You wrote a book—maybe your first, maybe your fifth. You’ve worked with your publishing team, lined up your media hits, maybe even booked a launch event or two. But now that the book is out in the world, how do you keep the momentum going?

Authors today need more than one spotlight moment. Readers want a relationship. They want to connect with the voice behind the words, and there’s no better way to do that than with an actual voice.

Enter: the podcast.

Whether it’s a solo show, an interview series, or a limited-run behind-the-book concept, podcasting gives you a platform to grow your audience, expand your reach, and keep the conversation going on your terms.

Why Podcasting Works So Well for Authors

Podcasting is one of the most intimate and engaging forms of media. People invite you into their ears while they drive, walk the dog, cook dinner, or unwind before bed. It’s a deeper connection than they can get from a tweet or even a beautifully designed post.

And the numbers back it up: There are over 500 million podcast listeners globally, and they’re a highly engaged, loyal audience. More than half of podcast listeners say they’ve bought something after hearing it advertised on a show. That kind of influence is hard to match.

For authors, that influence translates to:

● More readers
● More credibility
● More opportunities

But more importantly, it gives you control over the narrative beyond the book.

Thought Leadership Beyond the Page

Books showcase your ideas. Podcasts let you build on them.

Each episode is an opportunity to:

● Dive deeper into the themes or research behind your book
● Answer reader questions or expand on chapter topics
● Share your journey as a writer or expert
● Connect current events to your core message

This positions you not just as an author, but as a thought leader in your space. Whether your book is about wellness, business, memoir, or fiction, a podcast adds dimension to your voice and keeps you in the conversation even between book launches.

Keep the Buzz Going Long After Launch

Media coverage and book tours are powerful—but they’re time-bound. Podcasts keep the momentum going.

With a podcast, you don’t have to wait for a journalist to call. You don’t need to schedule another event. You already have a platform to:

● Share updates and news
● Announce signings, events, or media appearances
● Highlight reader reviews and feedback
● Promote other authors and build your network

It’s a long-game approach to visibility that complements your PR efforts, not competes with them.

Podcasting Feeds Your Content Engine

Authors are often told to “keep showing up” online, but what do you say when you’re not launching a new book?

Podcasting makes it easy to stay visible without scrambling for fresh ideas every week. One 20–30 minute episode can become blog posts, social media graphics, audiograms or video snippets, email content or quote cards. You can even transcribe episodes and repurpose the content for your website or future books. That’s not just smart. It’s sustainable.

Attract the Right People

Podcasting doesn’t just help with discoverability—it helps with the right discoverability.

You’re not chasing a general audience. You’re speaking directly to readers who care about your message, tone, and personality.

That audience can include:

● Readers who become lifelong fans
● Journalists looking for sources
● Conference planners looking for speakers
● Other authors or influencers in your space
● Industry pros who may open doors to publishing, PR, or partnerships

Each episode builds trust. And trust builds opportunity.

“But I’m Not a Podcaster…”

Most authors aren’t—at first.

You don’t need a studio or a broadcast background. If you can talk about your book (and if you’ve ever done a podcast interview or live event, you can), you have everything you need to start.

The key is knowing what kind of show fits your goals—and having the right support to make it happen without it taking over your life.

That’s where we come in.

Let’s Build a Podcast That Supports Your Book—and Your Brand

Our newest partnership with award-winning podcast production company Branded Media means our authors get access to the team and tools needed to create strategic, beautifully produced podcasts that complement their existing marketing efforts.

Whether you want to build a long-term audience or create a limited-run series to support a launch, we help with:

● Show strategy and positioning
● Episode planning and scripting
● Full-service editing and production
● Promotional content and launch support

And because we understand the publishing world, we make sure your podcast fits seamlessly into your broader PR and branding plan.

If you’re an author with a message to share, a podcast is one of the most powerful tools in your marketing toolkit. It builds connection, drives book sales, and grows your audience with every episode. Want help launching yours? Talk to our team!

Want other ideas for expanding your book audience? Check out:

• Leverage Other Email Lists to Supercharge Your Book Sales
• How Speaking Engagements Can Take Your Book or Brand to the Next Level
• Four Video Marketing Tips for Authors