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Author Interview: Chad Boudreaux on Building a Long-Term Book Publicity Strategy

Tan background with a photo of Chad Boudreaux on the left and his 3 book covers on the right

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What does long-term book publicity really look like? In this candid conversation, Marika Flatt sits down with author Chad Boudreaux, one of PR by the Book’s longest-running clients, to discuss the realities of building an author platform over time. From launching his first novel with virtually no social media presence to developing a recognizable brand across multiple books, Chad shares valuable insights on the importance of consistency, podcasts, reader engagement, and thinking beyond the traditional launch window. Whether you’re a debut author or several books into your publishing journey, this discussion offers a refreshing perspective on how sustained publicity efforts can help build momentum, grow readership, and create a lasting author career.

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