Using Festivals and Other Opportunities to Your Advantage
For an author, book festivals serve a multitude of purposes. Booths and tables are available, usually for a set fee, for the purpose of selling and marketing your books. With an attractive display and a good supply of promotional items to hand out, you’ll benefit from both sales and exposure. Your display might also draw […]
5 Things To Do After An Interview
Interviews are one of the most powerful PR tools when it comes to promoting your book. They are the gateway to reaching entirely new audiences. Not only do you need to know how to prepare for an interview beforehand, but assessing what comes after is equally important. So, in order to maximize your promotion potential, […]
Why Authors Need To Use Social Media To Gain Influence
If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more […]
5 Tips for Being an Expert on Camera
For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other […]
5 Things to do Before an Interview
If you’ve just landed your first interview, congratulations! Although it may be daunting at first, getting interviewed is one of the best opportunities to promote you and your book to new audiences. What you say during an interview matters, and whether it’s your first interview or 100th interview, we all have room to improve. Here […]
