How Authors Can Win With Content Marketing
Digital marketing is a science that’s rapidly evolving. As soon as you have it figured out, Google or Facebook algorithms change and your visibility sinks back down into obscurity. One thing has remained constant in recent years, though, and that’s the importance of content in marketing, especially as it related to social media for authors. […]
7 Tips on Building Influence as a Speaker
One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to […]
Social Media For New Authors: Where to Start
Can you promote your book and build your authority without social media? Perhaps, but we wouldn’t recommend it. With more than one billion people seeking and sharing content every day, social media is a must. Even non-social promotional routes like speaking engagements, contributed articles and media appearances now tie back to social media. Wherever you […]
