How to Magnify Social Media Traffic
This post shares tips and strategies from Erika Heald, a marketing consultant who relies on data tracking applications such as BuzzSumo. Learn more here. The main challenge when it comes to social media is understanding what type of content you should be posting and which channels reach your desired audience. Ultimately, everyone thinks that they […]
Maximize Your Book Sales
Are you preparing to launch your new book? Deliberating the best ways to promote and sell your novel? There are plenty of avenues available to you, from building your online presence to securing endorsement to pitching media. As a rule of thumb, no amount of promotion will sell a bad book, so make sure you […]
Find Your Audience and Community: Bookstagram & BookTok
What’s the 4-1-1 with social media lately? It’s hard to keep up with which platforms are in and which are out (sorry, Facebook), so here’s our breakdown of the two most popular and effective platforms in terms of social media book marketing: TikTok and Instagram! Whether you’re seeking video content or photos and graphics, both […]
Celebrity and Influencer Endorsements
Though the value of blurbs and endorsements on books has been debated in recent years, the power of a celebrity’s name on your book jacket is undeniable. Celebrities are some of the most influential people in the world, and they can help you get the word out when promoting your books. Endorsements give the impression […]
Niche Writers Workshops: Form a Writing Community (and Support Your Marketing Plan!)
This article is written by Lyn Barrett, author of Crazy: Reclaiming Life from the Shadow of Traumatic Memory. She is the founder of Dissociative Writers where she facilitates writers workshops for people with dissociative disorders and teaches a beginners class on memoir. She has been interviewed by public radio stations and podcasts around the country […]