PR By The Blog

Category: Social Media

By: Marika Flatt on August 21, 2020

How to Plan and Execute an Interactive Book Campaign, Part 4

Social Media | Traditional Book Publicity

In part three of our four-part series, we discussed how creating partnerships can benefit your campaign. But, what do you do once your book has been released?   It’s not over yet Once the release date has come and gone, that doesn’t mean your publicity efforts should end. Elizabeth Gilbert continued many social media and publicity…

By: Marika Flatt on August 14, 2020

How to Plan and Execute an Interactive Book Campaign, Part 3

Platform Development | Social Media | Traditional Book Publicity

In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values.  Create strategic partnerships during your publicity campaign During her publicity campaign…

By: Marika Flatt on July 30, 2020

How to Plan and Execute an Interactive Book Campaign, Part 2

Social Media | Traditional Book Publicity

As I said in our last post, there is just too much information to squeeze into one blog post from Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear book campaign.  In part two of our four-part series, we are going to continue exploring the elements that made the campaign so successful. Specifically, we will be…

By: Marika Flatt on April 27, 2020

Texas Writers Month Revived

Social Media

There’s no doubt that Texas has its own culture that identifies with the color and region of its literature. Our writers emphasize what it means to be in the Lone Star State through their own eyes.  Texas writers draw you into the reality we call Texas. (Bigger and better and all that jazz…) Texas Writers…

By: Marika Flatt on February 10, 2020

Welcome to the Author to Influencer Accelerator

Digital Relevancy | Social Media | Traditional Book Publicity

The Author to Influencer Accelerator is finally here! A lot of heart and soul has gone into putting this program together, because we know that there are a lot of authors and others in this industry who really want to know how to promote a book without having to hire someone to do it for…

By: Marika Flatt on December 11, 2019

5 Things Successful Indies Get Right

Social Media

Many first-time publishers and authors are frustrated by this industry that seems to have no rules and no guaranteed formula for publishing success. What works for one book may not work at all for another. However, there are standards in publishing and there is almost always an answer for any problem you’ll encounter along the…

By: Marika Flatt on October 9, 2019

5 Publicity Tips for Indie Authors: October 12 celebrates Indie Author Day

Social Media

October 12th is Indie Author Day! Because the market is flooded, it can be challenging for indie (and traditionally published) authors to gain publicity for their books. Your book might be phenomenal, but it won’t matter if you don’t get it into hands of readers.  Luckily, there are some easy steps that indie authors can…

By: Marika Flatt on September 27, 2018

3 Ways to Build Authority as an Author

Digital Relevancy | Platform Development | Social Media

Nonfiction authors write for one primary reason: to become an influencer. Whether your book is self-help, business-oriented, historical, or autobiographical, chances are you wrote it to help others better understand themselves or their world. To become an influencer, though, you must build authority as an author. If you were hoping your book will secure you…

By: Marika Flatt on September 15, 2018

How Authors Can Win With Content Marketing

Digital Relevancy | Platform Development | Social Media | Traditional Book Publicity

Digital marketing is a science that’s rapidly evolving. As soon as you have it figured out, Google or Facebook algorithms change and your visibility sinks back down into obscurity. One thing has remained constant in recent years, though, and that’s the importance of content in marketing, especially as it related to social media for authors….

By: Doug Flatt on September 1, 2018

7 Tips on Building Influence as a Speaker

Digital Relevancy | Platform Development | Social Media | Traditional Book Publicity

One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to build and…

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