Successful book promotion stems from effective branding and communication with your audience. Maintaining relevance after your book is published and the publicity campaign ends is an important way to continue building on your brand and take advantage of the investment you’ve made in your campaign.. Therefore, if you’re wrapping up a publicity campaign with us,…
In part three of our four-part series, we discussed how creating partnerships can benefit your campaign. But, what do you do once your book has been released? It’s not over yet Once the release date has come and gone, that doesn’t mean your publicity efforts should end. Elizabeth Gilbert continued many social media and publicity…
In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values. Create strategic partnerships during your publicity campaign During her publicity campaign…
As I said in our last post, there is just too much information to squeeze into one blog post from Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear book campaign. In part two of our four-part series, we are going to continue exploring the elements that made the campaign so successful. Specifically, we will be…
Here at PR by the Book, one of our all-time favorite examples of a successful publicity campaign is for Elizabeth Gilbert’s book Big Magic: Creative Living Beyond Fear. There’s so much to unpack from this campaign that we just couldn’t fit it into one post. So, we’ll be doing a four-part series on how to…
For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…
Even prior to COVID and quarantining, gone are the days when authors had to pack up and hit the road for a book tour. With so many opportunities accessible online, authors are now able to conduct a successful book tour right from the comfort of their own homes. Virtual book tours, or what we call…
Here at PR by the Book, we know that it can be daunting to find the right media outlet to cover your story. There are millions of outlets out there, and finding the right fit can be overwhelming and time consuming. However, the good news is that in just a few simple steps, you will…
As an author, you have a lot of different options when it comes to publishing your book. We know that it can be very confusing to decide which publisher might be right for you, but it’s important to understand the different types of publishing so that you can choose what’s best for your project. In…
We put a lot of thought into how we pitch a book to the media. Oftentimes, we rely on publicity tools to get the media to notice a book – timeliness, connections, or news of the day. Most importantly, for the media to pick up a story on a book, we have to present the…
