Celebrity and Influencer Endorsements


Discover tips to score celebrity endorsements for your book with our expert guide. Learn to pitch effectively, leverage connections, and maximize impact. 

Though the value of blurbs and endorsements on books has been debated in recent years, the power of a celebrity’s name on your book jacket is undeniable. Celebrities are some of the most influential people in the world, and they can help you get the word out when promoting your books. Endorsements give the impression that the product is high-quality, and when they come from celebrities, they can reach thousands of people on social media. Getting a celebrity to endorse and promote your book can be a powerful marketing strategy, but it can also be challenging. Here are some steps to help you increase your chances.

Leverage Your Network

Are you friends with or family of a celebrity? That’s a great place to start! If you have any mutual connections or acquaintances with the celebrity, use these connections to your advantage. Personal introductions can go a long way in getting their attention.

Author Brooke Bentley’s uncle, famous Country Singer Dierks Bentley, shares her book on Instagram: “New release alert! My niece Brooke Bentley just released her novel Sideline Confidential. It’s a fast-paced read with a behind-the-scenes look at what it’s like to work in pro football. You can get it wherever books are sold- Amazon, Target, Barnes & Noble.”

Identify the Right Celebrity

Choose a celebrity whose image and interests align with your book’s content or target audience. You can choose a celebrity who donates to a charity that aligns with your book’s message or a charity you donate to. Look for celebrities who have a genuine connection to the subject or theme of your book.

Research and Network

Start by researching potential celebrities who might be interested in your book. Use social media, industry events, and networking opportunities to connect with them or their representatives.

Build a Strong Online Presence

Before reaching out to celebrities, ensure you have a well-established online presence. This includes a professional website, active social media profiles, and a strong author platform. Celebrities are more likely to endorse authors who have a significant online following.

Musician and Author Barron Ryan’s family friend Isaac Hanson shares his book on Instagram: “My friend @barroncp has a new song and book that he is releasing and I’d love for you to check it out!”

Write a Compelling Pitch

Craft a persuasive and concise pitch that explains why the celebrity should endorse your book. Highlight the value of your book and how it aligns with their interests or beliefs. Mention any shared connections or causes. Instead of or in addition to pitching their outlet, begin reaching out to ALL of your Media Contacts and request an endorsement for the book. There is no such thing as asking too many people. Ask everyone!

Contact Their Representatives

Reach out to the celebrity’s agent, manager, or publicist with your pitch. Be professional, respectful, and clear about your request. Provide them with a copy of your book, a summary, and any relevant marketing materials.

Offer Value

Explain how endorsing your book can benefit the celebrity. Whether it’s increasing their own visibility, aligning with a cause they support, or gaining access to your book’s audience, make sure they see the value in the partnership.

Author Heather Markham and Jason Mraz at the LRO (Life Rolls On) Gala in September 2016, Santa Monica, California. © Catherine Gregory, Cat Gregory Photography

Be Flexible

Understand that celebrities have busy schedules and may not always have the time or interest to endorse your book. Be open to negotiation and flexible in your approach.

Leverage the Endorsement

Once you secure a celebrity endorsement, make the most of it. Use their endorsement in your book’s marketing materials, on your website, and in press releases. Share the endorsement on social media and in promotional campaigns.

Show Appreciation

Express your gratitude to the celebrity for their support. Building a positive relationship can lead to further collaborations in the future.

Remember that securing a celebrity endorsement can be a lengthy and uncertain process, and not all celebrities will be interested or available. Be persistent but respectful in your efforts, and continue to focus on building your book’s audience through other marketing strategies as well.

At PR by the Book, we help authors elevate their relevancy and create buzz. We do that through The Road to Influence, our suite of services that go well beyond traditional PR.

Whether you’re sitting on a bestseller or your first literary endeavor, we have a solution that fits your needs. Contact Us today to learn more!

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