ABOUT THE BOOK

ABOUT THE AUTHORS

David Cravit has an established profile and track record in reporting on aging and related issues. He is the author of three previous books: The New Old, which discusses how the Baby Boomers reinvented aging, Beyond Age Rage, which examines the so-called war of the generations, and (with Larry Wolf) SuperAging: Getting Older Without Getting Old. He is also a cofounder of SuperAgingNews.com, which tracks the SuperAging revolution. He appears frequently on radio and television as a respected thought leader on the new trends and developments driving the emergence of SuperAging.

Larry Wolf is the cofounder, with David Cravit, of SuperAgingNews.com, a rapidly growing digital information service delivering the latest news, ideas, and trends about living longer, healthier, and more fulfilling lives well into our 80s and 90s—and beyond. Larry’s expertise is in identifying important consumer trends and capitalizing on them. As CEO of the Wolf Group, he has advised many Fortune 500 companies and governments on their branding and communications strategies. Larry saw the opportunity to change the way people approached aging itself, helping them become successful SuperAgers using the strategies and techniques that have guided his and David’s lives.

TALKING POINTS

• There are 150 million people over the age of 50 in North America and, in the United States, there are nearly 7 million aged 85 and older. 
• Centenarians are the fastest growing age group in the United States in percentage terms.

Cravit and Wolf have identified seven critical pillars that, collectively, enable you to switch from the narrow DefaultAging mindset to the wider, infinitely more exciting SuperAging lens. They call them the seven A’s of SuperAging.

• Attitude: This is the underpinning of the entire SuperAging revolution. SuperAgers couple a positive attitude with a concrete vision of the future. They believe that they still have time to do a lot, and there’s a lot they want to do.
• Awareness: SuperAgers are active seekers and consumers of information. As importantly, they take an organized, systematic approach to information-gathering.
• Activity: Staying active means exercising the body and the brain. SuperAgers like to learn new things and explore new approaches to nutrition, fitness, brain health, and overall wellness.
• Accomplishment: SuperAgers have goals and plans to achieve them. They want to keep accomplishing things, whether in the workforce, by volunteering, by deepening their relationships, or in some other area.
• Autonomy: SuperAgers value autonomy, ideally for the remainder of their lives. SuperAgers consider both physical autonomy, including aging in place, as well as financial autonomy.
• Attachment: Loneliness and social isolation can seriously harm health and lifespan, so SuperAgers proactively cultivate existing relationships as well as seek additional opportunities for connection.
• Avoidance: SuperAgers are aware of negative factors to avoid or combat, particularly ageism, fraud, and scams.

TIMELY TIE-INS

January

• Celebration of Life Month
• Motivation and Inspiration Day – 2 
• Hunt for Happiness Week – 18–24 
• Grandma Day – 21 
• Grandpa Day – 22 
• Celebration of Life Day – 22  

February

• American Heart Month
• Random Acts of Kindness Week (15–20)

March

• National Nutrition Month
• Brain Awareness Week (16–22)

April

• Stress Awareness Month
• World Health Day (7)