Joey Cofone is Founder & CEO of Baronfig and an award-winning designer and entrepreneur. His work has been featured in Fast Company, Bloomberg, New York Magazine, Bon Appétit, Quartz, Mashable, Gizmodo, and Print, among others. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine.


A revealing and practical exploration of creativity: what it is, how it works, and how you can harness it in your everyday life.

In The Laws of Creativity: Unlock Your Originality and Awaken Your Creative Genius, award-winning creator, designer, and entrepreneur Joey Cofone demystifies the creative process by uncovering the thinking and science behind it, empowering the reader with practical, actionable steps toward creative excellence.

The 39 laws within contain illuminating concepts and powerful instruction. Each law is illustrated with inspiring, enlightening, and surprising stories of iconic creators across history—including Albert Einstein, Serena Williams, Martin Luther King Jr., Harry Houdini, Grace Hopper, Bruce Lee, and many more—and breaks down how they wielded creativity to reach incredible heights.

Creative thinking—humankind’s unique ability to combine unrelated and abstract ideas—has been utilized in countless ways since the dawn of humanity. Every day, people in creative and non-creative fields take advantage of creative thinking to reach all kinds of goals, personally and professionally.

You can do it, too. Here’s how.

Uncover the Practical Techniques to Limitless Creative Potential

  • Discover how to think more creatively and generate endless ideas.

  • Unleash the full power of the creative process—and go from nothing to something, every time.

  • Find out how the best creators excel beyond the rest—and how you can too.


  • 3-5 ways to think more creatively and generate endless ideas
  • The lessons learned from the best creators and how to apply these laws of creativity to your daily life to be more creativity
  • What are the 39 Laws of Creativity and how to best apply them at your job
  • Tips for improving your creativity
  • The top 3-5 Laws to improve your creative process at work
  • Ways to overcome your fear to be more creative
  • Ways to train your brain to be more creative
  • How to stop caring about the judgement because it hinders creativity
  • How to evaluate if you are doing your most creative work and living your most creative life


  • International Creativity Month
  • How to embrace failure to be more creative
  • Questions you should ask to spur your creativity


“Drawing on decades of experience, Joey Cofone has distilled the elements of creativity into an excellent, easy-to-use guide. The Laws of Creativity provides a roadmap for unleashing the creative force inside you.”
—James Clear, author of the worldwide bestseller, Atomic Habits

“Creativity is not magic: it’s a skill that you can develop with practice. The Laws of Creativity is a comprehensive exploration of the curiosity, discipline, playfulness, and persistence necessary to usher new ideas into the world, and Joey Cofone is a brilliant guide.”
—Josh Kaufman, bestselling author of The Personal MBA, The First 20 Hours, and How to Fight a Hydra

“After 35+ years of designing, I confirm these laws hold true. The Laws of Creativity contains a valuable set of tools for creatives and non-creatives alike.”
—Chip Kidd, Award-winning designer and author of GO: A Kidd’s Guide to Graphic Design

“A comprehensive, witty—and accurate—deconstruction of creativity and how to grow something from nothing. The Laws of Creativity will change the way you think about creating—and living.”
—Debbie Millman, host of the Design Matters podcast