How to Magnify Social Media Traffic

How to Magnify Social Media Traffic SHARE Facebook-f Twitter Linkedin-in Pinterest-p This post shares tips and strategies from Erika Heald, a marketing consultant who relies on data tracking applications such as BuzzSumo. Learn more here. The main challenge when it comes to social media is understanding what type of content you should be posting and […]

Maximize Your Book Sales

Maximize Your Book Sales SHARE Facebook-f Twitter Linkedin-in Pinterest-p Are you preparing to launch your new book? Deliberating the best ways to promote and sell your novel? There are plenty of avenues available to you, from building your online presence to securing endorsement to pitching media. As a rule of thumb, no amount of promotion […]

Query Letters: Your First (and Most Important) Pitch

A query letter is a formal letter sent to magazine editors, literary agents, or publishing companies. It is an author’s first step in pursuing publication, and eventually, publicity. At its core, a query letter is the first pitch you’ll ever write for your book or article as you send it to editors, hoping to pique […]

Publicity Trends: Fiction

We’re already halfway through 2022. It feels like we are finally (fingers crossed) crawling out of this two-and-a-half year disruptive pandemic. Book publishing has been forced to evolve due to paper shortages, supply chain backups, shipping containers filled with books sitting in ports, and those who decided not to go back to work, creating even […]

Find Your Audience and Community: Bookstagram & BookTok

What’s the 4-1-1 with social media lately? It’s hard to keep up with which platforms are in and which are out­ (sorry, Facebook), so here’s our breakdown of the two most popular and effective platforms in terms of social media book marketing: TikTok and Instagram! Whether you’re seeking video content or photos and graphics, both […]