PR By The Blog

Author: marika

By: Marika Flatt on October 7, 2021

PR by the Book Celebrates 19 Years of Promoting Books

Uncategorized

I’ve been publicizing books for nearly a quarter of a century, but we launched PR by the Book in October 2002 and are celebrating being business athletes (a term my friend Daniel of Greenleaf bestowed on me) on our 19th Anniversary.  This business has seen my husband (business partner) and I go from our late…

By: Marika Flatt on September 30, 2021

The Basics of BookTok

Digital Relevancy | Social Media

They say there’s a side of TikTok for every niche, and BookTok is one of the largest. Its primary hashtag (#booktok) has collected a total of 21.9 billion views, and that’s just one of the many hashtags booktokkers use in their ever-expanding influence on the book industry. The Rise of BookTok BookTok has been popular…

By: Marika Flatt on September 15, 2021

Adapting Your Book into a Screenplay

Uncategorized

This article was written by Oliver Tuthill and Tara Walker, professional screenplay writers who work with book authors to adapt their book into a commercial screenplay. Tuthill and Walker are also successful film producers who are currently producing their latest client’s story, about an Alzheimer’s doctor, into a feature film. They can be reached at…

By: Marika Flatt on August 10, 2021

Six Tactics to Think Like an Entrepreneurial Author

Uncategorized

We are pleased to feature this article written by David Hancock, founder of Morgan James Publishing, a publishing company that blends traditional book publishing with the flexibility and authorial engagement of self-publishing.   I firmly believe that book publishing, like any other business, needs to be shaken by a revolution from time to time. The…

By: Marika Flatt on July 20, 2021

Early Reviews & Their Influence

Traditional Book Publicity

Publicizing new books is often based on momentum. The more traction a book or author gets early on, the more it will snowball into something larger later down the line. One of the most common ways to be noticed by a larger audience is through book reviews.   Why Early Reviews Matter People are more…

By: Marika Flatt on June 30, 2021

How Book Awards Can Help You Reach a Wider Audience

Traditional Book Publicity

An often-overlooked tool of book marketing are book awards. Book awards not only are a way to make your book more appealing, but they will also allow more people to see it. Even just nominations for book awards can help your book and your name gain more traction. How Book Awards Work: Most book awards…

By: Marika Flatt on June 1, 2021

PR Trends That Are Predicted to Shape the Industry

Digital Relevancy | Traditional Book Publicity

The past year has brought about many changes, new practices, and ideas to the world of public relations. Many businesses have had to pivot their business capabilities to meet the new needs of clients, thus forcing anyone using public relations tactics to build an audience and brand to rethink their strategies in order to thrive…

By: Marika Flatt on May 17, 2021

Welcome to the Club!

Uncategorized

There is a new exclusive club in the social media world and it’s called Clubhouse, an audio-only social media platform. This is your inside scoop about the platform, which is known for its conversation and invite-only status, as well as how you, as authors, can take advantage of it.  Here’s how Clubhouse works… After receiving…

By: Marika Flatt on April 29, 2021

Water Your Accounts and Watch Their Organic Reach and Engagement Grow!

Digital Relevancy | Social Media

Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to…

By: Marika Flatt on April 9, 2021

Outstanding Austin Communicator 2021

Digital Relevancy

Honored to be named Outstanding Austin Communicator 2021 From Marika Flatt, founder of PR by the Book I’m so very honored to receive this award from Women Communicators of Austin (WCA), an organization that’s near and dear to my heart. As I reflect back on my 24-year career, I see WCA threaded throughout all the…

Are You Ready To Go From Author To Influencer?

Schedule your free assessment call now!